At GEORGIAN CONCRETE CLUB, I built and currently lead the marketing function for two companies operating across Georgia and Armenia. I developed their marketing strategy and integrated activities from the ground up, supporting 180% sales growth.
I lead brand strategy and campaigns across a multi-brand B2B portfolio, coordinating with sales teams and international construction brands and partners including Fosroc, Saint Gobain, Safety Respect and Beton Asfalti. I also plan industry exhibitions, partner events and workshops.
At DIGITALAGENCY KRAKEN, I created content strategies and copy for construction and real estate brands, then was promoted to Full Social Media Manager. Earlier, I worked in marketing communications, journalism, editing and public relations, including at CLEAN HOUSE, MEDIALAB.GE and UNIVERSITY OF KUTAISI.
