Yy Chong
@yychong
I build product positioning, launch messaging, and editorial systems that drive fintech and digital asset growth.
SingaporeWhat I'm looking for
I've led content strategy and go-to-market launches at Flipster, helping contribute to 150% year-over-year user growth, a 40% lift in daily active traders, and 125% year-over-year organic traffic growth.
I build positioning frameworks, message houses, editorial standards, and localized campaigns that keep products consistent across markets. My work spans product launches, UX writing, SEO, CRM, ecosystem partnerships, and AI-assisted editorial workflows.
Previously, I supported Binance NFT's growth through content, product marketing, lifecycle campaigns, and global partner launches, contributing to 3.5x year-over-year trading-volume growth and 2.5x growth in active traders. I've also led digital growth for fintech and FMCG clients at Hashmeta and supported the Raffles Hotel Singapore reopening.
Experience
Work history, roles, and key accomplishments
Content Strategy Lead
Flipster
Jun 2023 - Jun 2026 (3 years)
Led go-to-market strategy for product and feature launches, defining positioning, channel strategy, and launch plans. Built messaging architecture and editorial standards, and served as final editor for all user-facing content.
Education
Degrees, certifications, and relevant coursework
National University of Singapore
Bachelor of Social Sciences, Communications and New Media
2013 - 2017
Grade: Honors with Distinction
Bachelor of Social Sciences with Honors in Communications and New Media from the National University of Singapore.
Availability
Location
SingaporeAuthorized to work in
Job categories
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