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Aishwarya Jain

@aishwaryajain1

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GTM strategist at ISSI, helping EMEA distributors build partner ecosystems that raise capability scores by 60%.

United Arab Emirates

Message

At ISSI, I lead the channel excellence team across EMEA, helping distributors grow differentiated partner ecosystems and move partners from resellers to certified, specialized practices. Since launch, our guided path has helped partners increase baseline capability scores by 60% and reduce time-to-market by 4x.

I founded The Singular Shift to help technology companies navigate market entry, expand solutions, and capture market share. We’ve supported over 25 tech partners in redefining revenue streams and GTM strategies, driving $40M in cumulative growth.

At Mindware, I launched 15+ go-to-market programs for seven cloud vendors and an incubation program for startups and ISVs. That work contributed to a 4.5x increase in license and services revenue and 2x improved profitability; I was honored with the Market Share Growth Leader award by the CEO's Office.

Experience

Work history, roles, and key accomplishments

Current

Distribution & Partner Channel Development Lead (EMEA)

Current

ISSI

Sep 2026 - Present (1 month)

Leads channel excellence team to drive partner-led revenue growth in EMEA, helping distributors scale differentiated ecosystems and transition partners to certified practices.

Cloud Computing AI Partner GTM Channel Strategy Partner Ecosystem Transformation AI Specialization Framework Partner Skilling Competency Development Consultative B2B Enablement Partner Capability Readiness AI Monetization

Current

Founder & CEO

Current

The Singular Shift

Sep 2025 - Present (1 year 1 month)

Founder of a boutique GTM advisory firm helping technology companies navigate market entry, accelerate solution expansion, and capture market share.

Cloud Computing AI Advisory Market Gap Analysis Market Entry Strategy Capture Strategy Business Solution Roadmaps Partner Ecosystem Design Revenue Growth Strategy Market Velocity Acceleration

Partner Development Manager (Cloud & AI GTM) - MEA

Alibaba Cloud

Sep 2024 - May 2025 (8 months)

Established Alibaba Cloud as a preferred cloud vendor within partner and customer ecosystems, aligning on shared vision and expediting GTM efforts.

Stakeholder Management Partner Customer Lifecycle Management Competency Development Industry Customer Segment Specialization Product Strategy Field To Product Feedback Loop Matrix Collaboration

Partnership Acquisition Manager (AI SaaS GTM)

Builder.ai

Oct 2023 - Aug 2024 (10 months)

Shaped partnerships for Builder.ai by building GTM monetization strategies in MEA, driving 400% business growth and a pipeline of over $10M.

SaaS AI Transformation and Adoption Low Code No Code Monetization Strategy Territory Planning Partner GTM

Program Manager (Multi-Cloud GTM & Alliance Management)

Mindware

May 2020 - Oct 2023 (3 years 5 months)

Business developed strategic bets of Mindware Cloud, launching 15+ GTM programs for 7 cloud vendors and landing an incubation program for start-ups and ISVs.

Alliance Management Cloud Business Development MENA Tech Startups and ISV Ecosystem Development SaaS GTM Microsoft Azure IaaS Product Lead Cross Team Program Delivery

Cloud Sales Specialist

Logicom Distribution

Feb 2018 - Mar 2020 (2 years 1 month)

Established Microsoft Cloud and Ecosystem business for Logicom Cloud from scratch, growing transacting partners from 19 to 108 and closing a $4.5M deal.

Channel Business Development Territory Planning SaaS and IaaS Enablement Cloud Marketplace Adoption Upsell and Cross sell

Business Development Manager (Direct Sales GTM)

TechniaLabs

Aug 2017 - Jan 2018 (5 months)

Focused on new customer acquisition for Microsoft Cloud, adding 35+ net new logos in 6 months and managing a team of 2.

Direct Sales Customer Acquisition Team Management

Vendor Business Manager – Microsoft Cloud Ecosystem, META

Ingram Micro

Jan 2017 - May 2017 (4 months)

Liaised with Microsoft and ecosystem vendors to deepen business relationships, serving as SPOC for a 45+ member cross-functional team across META.

Alliance Management Joint GTM Co Sell Readiness RevOps Readiness Revenue Ownership Cross Functional Collaboration

Microsoft CSP Specialist – Cloud Marketplace, META

Ingram Micro

Jul 2016 - Dec 2016 (5 months)

Led the launch of the first cloud marketplace by a distributor in META, onboarding 180+ partners within 2 months and reducing order processing time to under 5 minutes.

Marketplace Readiness Revenue Forecasting Business Reporting Operational Excellence Deal Execution

Inside Sales Specialist

Ingram Micro

Mar 2016 - Jun 2016 (3 months)

Led the launch of Microsoft's CSP Program in META, securing $160K ACV booking with 15 partners in the first 3 months.

Channel Transformation Cloud Enablement Solution Selling Demand Generation Customer Intelligence Pipeline Health Deal Velocity Metrics

Education

Degrees, certifications, and relevant coursework

Birla Institute of Technology & Science, Pilani

Bachelor of Engineering (Honours), Computer Science

Activities and societies: National Table Tennis Player, 75+ Winning Certificates, 19 Gold Medals, 8 Silver Medals, 1 Bronze Medal, 11 Winner Mementos and 5 First Runner-Up Mementos in various sports, Excellence in Sports Award, Microsoft Student Partner, VP of Entrepreneurship Cell

Bachelors of Engineering (Honours) in Computer Science. Achievements include National Table Tennis Player, 75+ winning certificates, 19 gold medals, and Microsoft Student Partner.