Open to opportunities

Aisha Anjum

@aishaanjum

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Business Development Executive specializing in lead generation and client acquisition.

Pakistan

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What I'm looking for

I seek a role in business development or account management where I can scale outreach, optimize CRM processes, drive international client acquisition, and collaborate cross-functionally to deliver measurable revenue growth.

I am a Business Development Executive with hands-on experience scaling outreach campaigns across LinkedIn, Upwork, Apollo, and email to drive measurable revenue growth. I have closed and managed international projects worth over $15,000, improved proposal acceptance and win rates, and optimized CRM workflows using HubSpot and Notion to boost response rates and client acquisition.

I collaborate closely with design and technical teams to align client expectations with delivery timelines, support proposal preparation and pricing discussions, and ensure smooth handovers between sales and technical teams. Promoted from Intern to Executive within three months, I focus on client satisfaction, staff augmentation services, and building long-term international client relationships.

Experience

Work history, roles, and key accomplishments

Current

Business Development Executive

Current

Dedev Pakistan

Jan 2020 - Present (6 years)

Drove lead generation and client acquisition for IT staff augmentation and software services, closing 3+ international projects worth over $15,000 and increasing qualified leads by 45%.

Lead Generation HubSpot Upwork Proposals Apollo Sales Automation Client Relationship Management

Human Resources Executive

Unique Groups

Jan 2022 - Oct 2023 (1 year 9 months)

Managed recruitment, onboarding, attendance, and payroll coordination while supporting performance reviews and employee engagement initiatives from Jan 2022 to Oct 2023.

Recruitment Onboarding Performance Management Employee Engagement HR & Administration

Business Development Intern

Dedev Pakistan

Supported LinkedIn, email, and Upwork outreach campaigns contributing to a 30% rise in lead responses and assisted in proposal creation that helped secure international projects.