At Compass Project Consulting, I advise on commercial bids and pricing, partnering with Finance to restructure overhead assumptions. This reduced year-to-date costs by AED 496K and supported 338 new opportunities totaling AED 77M.
I’ve advised on more than 400 bids valued at AED 1.4B, shaping pricing structures, contract terms, and margin governance. I also modeled market benchmarks and deal performance, contributing to AED 1.5M in recognized revenue growth for FY 2024.
As a freelance Commercial & Marketing Advisor, I helped a Sports & Fitness client move from cost-plus to value-based pricing. The change expanded FY2025 sales volume by 3% and increased profit margins by 4% year over year.
At Vodafone Intelligent Solutions, I evaluated a commercial framework that secured an additional £90,000 GBP in annual recurring revenue for the Egypt entity. I also developed forecasting models and automated reporting workflows using Power BI, SQL, Power Query, Power Automate, and VBA.

