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Sakshi Vyas

@sakshivyas1

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Business Analyst with 5 years optimizing revenue and marketing ROI through data-driven BI reporting.

United Arab Emirates

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What I'm looking for

I’m looking for a role where I can drive revenue and marketing ROI improvements using BI dashboards, analytics, and automated reporting—supporting leaders with clear, consolidated insights and scalable data foundations that improve cost efficiency and strategic planning.

I’m a Business Analyst with 5 years of experience driving revenue optimization, marketing ROI improvement, and leadership decision-making through data analysis and BI reporting. I translate complex marketing, sales, pricing, and inventory data into actionable insights across retail, pharma, and B2B environments.

I’ve supported optimization of a $1.3M marketing budget, improving campaign ROI by 25% through channel-level performance analysis, and cut recurring reporting turnaround time by 40% by building automated Excel and Looker Studio dashboards. I’m recognized internally as “Insight Machine – 2025” for high-impact commercial insights, and I enjoy building scalable reporting foundations—dashboards, pipelines, and KPI frameworks—that make decisions faster and more reliable.

Experience

Work history, roles, and key accomplishments

Current

Business Analyst

Current

Zero Gravity Communications LLP

Sep 2024 - Present (1 year 6 months)

Built centralized marketing and sales dashboards in Excel and Looker Studio, integrating Meta, Google Ads, and marketplace data to reduce manual reporting effort by 40%. Analyzed multi-channel performance, inventory movement, and pricing to support optimized allocation of a $1.3M annual marketing budget and improved overall campaign ROI by 25%.

Excel Looker Studio Marketing Analytics Dashboards Meta Ads Google Ads Data Integration

Strategy Planning Executive

Torrent Pharmaceuticals Ltd.

Apr 2023 - Aug 2024 (1 year 4 months)

Analyzed pan-India monthly sales datasets to support marketing strategy, budget vs. actual analysis, forecasting, competitor/industry analysis, and market-gap identification. Built standardized Excel reporting frameworks and dashboards aligned to KPIs, improving decision-making efficiency by 15% and reporting accuracy by 12%.

Excel Sales Analysis Forecasting Budget Vs. Actual Analysis Competitor Analysis Pricing Strategy KPIs Dashboarding ELT (Extract Load Transform)

Business Development & Market

Phyto Life Sciences P. Ltd.

Feb 2021 - Mar 2023 (2 years 1 month)

Conducted primary and secondary market research using field surveys, websites, government reports, and expo participation to identify target audience preferences and demand patterns. Consolidated and analyzed B2B product inquiries, sales, and pricing data in Excel to support sales strategy and portfolio positioning.

Market Research Competitor Analysis Pricing Analysis B2B Sales Survey Analysis Sales Strategy

Admission Intern

UpGrad Education

Sep 2020 - Nov 2020 (2 months)

Analyzed prospective learners’ career objectives and professional backgrounds to map requirements and recommend education programs aligned with business offerings and customer needs. Managed and optimized lead tracking workflows using Salesforce CRM to improve data visibility and pipeline management.

Salesforce CRM Lead Management Pipeline Management Data Visibility Improvement Educational Program Mapping