Ahmad Khan Niazi

Deflected 14% of cancel-intent seasonal users by launching a Pause Subscription option, turning churn risks into paused accounts and extending their lifetime value. Cut subscriber churn by 4–5% by launching an in-platform messaging based on savings based on a subscription plan that visualizes each user’s cumulative time-and-cost savings; the feature remains an ongoing retention lever.

Drove a 262% increase in adoption of the social media publishing feature by transforming it from a basic modal into a multi-step wizard with a much-improved user experience. Lifted user retention by 5% by identifying and executing low-effort UX improvements to the mobile Design Editor post-redesign. Improved the default Play Store rating from 4.1 to 4.7 in 3 months through targeted in-app review c

Drove a 14% boost in retention across marketers, consumers, business owners, and designers by overhauling the mobile Design Editor, also raising poster save rates 15%, design downloads 13%, and cutting new-user bounce 5%. Reduced design–engineering handoff issues by ~40% by formalizing a structured UX process with detailed checklists, Figma documentation standards, and integrated Asana workflows.

Conducted UX audits of the existing products while using the UX heuristics and laws of usability. Collaborated with a cross-functional team of Engineering, Product Managers, and stakeholders to understand user requirements and integrate design elements into the development process.

Completed a Bachelor of Computer Science degree, gaining foundational knowledge in various aspects of computing. The curriculum covered essential topics relevant to the field of computer science.