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@risalederberg
Product manager with 5 years’ experience building data-driven B2B/B2C SaaS products.
I am a product leader with five years of combined product and UX experience delivering zero-to-one and iterative features across B2B and B2C SaaS. I partner closely with engineering, design, and stakeholders to align roadmaps, set measurable success metrics, and ship high-impact experiences.
At Openly I led the rebuild of the agent portal, coordinated multiple teams and 10+ engineers, and introduced Amplitude-driven evaluation processes that tied product decisions to bound-quote KPIs and increased bound quotes by 20%. I also established billing architecture and dashboards that reduced inbound billing tickets and implemented an in-portal payment integration that halved billing-related tickets.
My background in UX design — from founding an Agile New Business Team to conducting 30+ user interviews and building design systems — informs my user-centered approach to product strategy, journey mapping, and measurable outcomes. I focus on research-led decisions and scalable systems that improve efficiency and customer experience.
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Work history, roles, and key accomplishments
Openly
Nov 2022 - Present (3 years)
Owned rebuild of Openly’s agent portal, aligning 5+ teams and 10+ engineers to increase bound quotes by 20% and reduce loss ratio 20% within six months; established billing roadmap and implemented billing automation and in-portal one-time payments to cut billing tickets by up to 50%.
Openly
Apr 2021 - Nov 2022 (1 year 7 months)
Designed and launched a home claims submission flow that reduced processing time by 80% and created a standardized design system that improved development efficiency by 60% through user research and journey mapping.
Aedit
Dec 2020 - Apr 2021 (4 months)
Conducted competitive and UX analysis and developed user stories and service blueprints to improve navigation and usability for providers and end users in a fast-paced startup environment.
Founded the Agile New Business Team, increasing client subscriptions by 10% and designed marketing and product experiences that drove engagement and new revenue through faster, higher-quality design output.
Degrees, certifications, and relevant coursework
UX Design Bootcamp, UX Design
2020 - 2020
Completed a UX Design bootcamp focused on user research, interaction design, and prototyping from March to June 2020.
Bachelor of Arts, Psychology
2013 - 2017
Bachelor of Arts in Psychology with coursework relevant to user experience research and human behavior from Aug 2013 to May 2017.
Software and tools used professionally
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