@ahidulislam
Area Sales Manager at BRAC Dairy & Food Project – NCCP, driving zonal growth and Direct-to-Market execution.
BangladeshAt BRAC Dairy & Food Project – NCCP, I drive zonal growth and manage distributor operations while leading Direct-to-Market initiatives. In FY 2025–26, I delivered 30% year-over-year growth.
Previously, at SMC Enterprise Ltd., I drove territory growth and led Direct-to-Market execution. At eCourier (Dotlines Bangladesh Ltd.), I expanded digital retail by onboarding 355 Carnival Points for parcel booking and delivery.
Work history, roles, and key accomplishments
BRAC Dairy & Food Project
Sep 2025 - Present (1 year 1 month)
Driving zonal growth with 30% YOY growth in FY 2025-26. Managing 8 distributors and 9 sales representatives, leading execution of Direct-to-Market initiatives.
SMC Enterprise Ltd.
Nov 2022 - Sep 2025 (2 years 10 months)
Drove territory growth with +26.99% YoY growth in FY 2024-25, following +75.81% in FY 2023-24 and +55.64% in FY 2022-23. Managed 9 distributors and 10 sales representatives across South Chattogram, Potiya to Tekhnaf, leading Direct-to-Market initiatives.
eCourier (Dotlines Bangladesh Ltd.)
Aug 2020 - Oct 2022 (2 years 2 months)
Spearheaded digital retail expansion, onboarding 355 Carnival Points for parcel booking and delivery. Market exposure in Dhaka South, Narayanganj, Banasree, Rampura, Khilgaon.
Meghna Beverage Ltd.
Jul 2018 - Dec 2019 (1 year 5 months)
Managed 4 distributors and 4 sales representatives, delivering consistent sales performance. Achieved 35 new cooler placements in Satkhira territory. Product line included Fresh Drinking Water, CSD, and Energy Drink.
PRAN Dairy Ltd.
Aug 2016 - Jul 2018 (1 year 11 months)
Oversaw key accounts with 24+ institutional clients including Chaldal, Le Meridian, Cocola, Elson Food, and HoReCa & Bulk channels. Managed a robust distribution network of 4 distributors and 4 sales representatives, driving growth in both retail and institutional channels.
Degrees, certifications, and relevant coursework
M.A., Bengali Language & Literature
Grade: CGPA: 2.59
Completed M.A. in Bengali Language & Literature with a CGPA of 2.59.
B.A., Bengali Language & Literature
Grade: CGPA: 2.56
Completed B.A. in Bengali Language & Literature with a CGPA of 2.56.
HSC, Business Studies
Grade: GPA: 3.30
Completed HSC in Business Studies with a GPA of 3.30.
Software and tools used professionally
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