Shafayet Alam
@shafayetalam
I drive sales growth and route-to-market performance through commercial analytics and field execution.
BangladeshWhat I'm looking for
I've driven outlet coverage, volume growth, and in-market execution at Coca-Cola CCI Bangladesh across Dhaka territories. As a Field Sales Executive, I managed Jatrabari, coached eight pre-sellers, and coordinated FIFA World Cup POSM execution with Trade Marketing.
In Sales Force Effectiveness, I improved call completion from 70% to 95% and strike rate from 30% to 55%, while supporting horizontal expansion, rural Sub-Distributor rollout, dashboards, and sales automation training for distributors and pre-sellers.
Experience
Work history, roles, and key accomplishments
Field Sales Executive
Coca-Cola CCI Bangladesh
Feb 2026 - May 2026 (3 months)
Managed the Jatrabari territory, driving outlet coverage, volume growth, and in-market execution excellence. Led and coached a team of 8 pre-sellers to strengthen distribution and ensure superior visibility.
Sales Force Effectiveness Associate (RTM)
Coca-Cola CCI Bangladesh
Jan 2025 - Jan 2026 (1 year)
Monitored and improved discipline KPIs of Dhaka South & Central, improving call completion from 70% to 95%, strike rate from 30% to 55%, and cooler efficiency to 82%. Led horizontal expansion initiatives and coordinated the introduction of Sub-Distributors in underserved rural markets.
Management Trainee (Commercial)
Coca-Cola CCI Bangladesh
Jan 2024 - Dec 2024 (11 months)
Executed trade marketing initiatives and developed client relationships with 1700+ retailers. Improved trade DFR efficiency, supported cost optimization, and led the implementation of Sales Force Automation and Distributor Management System.
Campus Ambassador
bKash
Jan 2023 - Dec 2024 (1 year 11 months)
Collaborated in all bKash activations and activities on the BUP campus.
Education
Degrees, certifications, and relevant coursework
Bangladesh University of Professionals
Bachelor of Business Administration, Marketing
2020 - 2024
Grade: 3.62/4.00
Bachelor of Business Administration with a major in Marketing and a minor in Supply Chain Management, achieving a CGPA of 3.62 out of 4.00.
Tech stack
Software and tools used professionally
Availability
Location
BangladeshAuthorized to work in
Social media
Job categories
Skills
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