At Marico Bangladesh Ltd., I currently manage full commercial responsibility for the Chuadanga territory, including distributor partnerships, sales planning, and trade execution. I deliver secondary value, volume, and assortment targets while working with distributor partners through Joint Business Plans.
Previously, in the Madaripur territory, I achieved 20% value growth in FY'25 and drove growth across Retail, Wholesale, and Alternate RTM channels. I also expanded deep rural coverage by increasing Palli sales representative deployment.
As Territory Manager in Melandoho, I executed sales plans and route-to-market strategy, delivered double-digit value and volume growth, and achieved the highest LPD growth at the national level. I was recognized as National Best LPD Driver in 2024.
Earlier, at Go Zayaan Ltd., I managed partner acquisition and relationships for a new hotel product line. At ShopUp, I supported customer acquisition through digital marketing and social media campaigns, including targeted client communications via CleverTap.
