AGVG User

I’m a Product & Growth Analyst with 5 years of experience turning complex data into product and growth decisions—from attribution pipelines and automated anomaly alerts to strategies that reduce UX friction and optimize marketing spend.

At Winzo, I integrated Branch and AppsFlyer data to build custom cross-app attribution logic and track user journeys as I helped scale a new vertical from zero to 150K users. I also built an automated anomaly detection system and integrated custom Facebook API monitoring for revenue-critical events, eliminating manual tracking and reducing campaign costs by 10%.

I combine experimentation and marketing analytics with operational rigor—analyzing offline TV metrics to calculate slot-level CPA and improving media ROI by 20%. I developed a custom referral validation API with data-matching logic that resolved an 8% attribution drop-off and automatically handled 99% of support tickets, removing the need for manual engineering investigations.

Previously at Oyo, I identified UX friction in the booking funnel using dashboards and contributed to a 3pp increase in conversion (13%→16%). I strengthened referral growth with fraud-identification logic in Python (preventing ₹20L/month leakage), automated check-in denial workflows to cut manual friction by 70%, and supported loyalty program relaunch through user trend analysis—raising repeat rates by 11% and adding $40k/month in subscription revenue.