Aetherixy User

I'm building Aetherixy, where I created an AI-assisted performance-creative workflow from research and customer avatars through creative concepts, performance diagnosis, and next tests.

I translate DTC customer, competitor, offer, review, and ad-library research into personas, messaging territories, hooks, static and UGC concepts, creative briefs, and testing plans. I use CTR, CPC, CVR, CPA, ROAS, frequency, and fatigue to turn live performance into specific creative iterations.

At Zleppie Étoile, I built a DTC sleep-environment brand from positioning and sourcing through website, email, creative direction, paid and organic content, and go-to-market execution. My pre-launch organic content generated 400K+ views, while selected Pinterest creatives reached 33.9K impressions, 966 pin clicks, and 149 saves.

I've also developed creative strategy systems for lighting, supplements, apparel, swimwear, joint health, hair and scalp, and wellness brands—covering advertorials, listicles, hooks, testing logic, KPIs, and failure analysis.