At selfpublishing.com, I own paid creative strategy end to end, from concepting and production to in-platform optimization. I drove $2mm in directly attributed revenue while growing paid ads revenue 135% year over year and decreasing CAC 17%.
I built and ran a structured creative testing framework across hooks, bodies and CTAs, using performance data to shape new concepts. I also use Claude, ChatGPT, Gemini and Motion to build workflows for customer avatar analysis and angle development.
As Founder of LIVE A GREAT STORY, I scaled an ecommerce apparel brand to 50,000+ orders and $2.5MM in revenue. I grew its multi-channel audience to 100,000+ people and developed programs and campaigns across paid media, email, SMS, SEO, partnerships, affiliates and referrals.
