Allan Vindel
@allanvindel
Performance Creative Strategist building direct-response acquisition systems that turn customer language into ROAS-driven video ads.
United StatesWhat I'm looking for
I build direct response acquisition systems on Meta, translating performance metrics into creative decisions. I’ve scaled weekly tests from 5 to 40 without new hires, using validation gates to cut production costs while keeping creative output consistent.
Since 2025, I’ve driven $3.4M in revenue on $1.12M in spend, launching 1,000+ direct response creatives that produced $1.53M in creative-attributed revenue and another $1.87M in downstream revenue from 15,985 new customers. I use a creative matrix (angles, formats, audiences, iterations) to isolate variables and reverse-engineer winners with monthly ad-level attribution via Hyros.
I also stay close to customer language—building hypotheses from statics, advancing to AI video, and moving into live shoots based on KPI targets. From dubbing winners into Spanish with ElevenLabs (+$102K incremental revenue) to standardizing briefs, modular scripts, and SOPs for UGC creators, my goal is to make creative more measurable, scalable, and repeatable.
Experience
Work history, roles, and key accomplishments
Performance Creative Strategist
AF Media
Sep 2024 - Apr 2026 (1 year 7 months)
Owned end-to-end paid social creative strategy and execution for a direct response funnel, launching 1,000+ creatives that drove $1.53M creative-attributed revenue and another $1.87M downstream from 15,985 new customers (3.05X blended ROAS). Scaled weekly tests from 5 to 40 without new hires and improved revenue contribution from 7% to 65% using monthly ad-level attribution in Hyros.
Creative Lead
AF Media
Oct 2021 - Aug 2024 (2 years 10 months)
Filmed, directed, and edited paid ads, long-form VSLs, and organic content for Meta, TikTok, and YouTube, collaborating with founders to develop concepts for both paid and organic channels. Managed graphic design, motion graphics, and live event production, and hired and mentored videographers and editors.
Graphic Design Specialist
AF Media
Sep 2021 - Present (4 years 9 months)
Designed static Meta ads and took over filming and video editing for paid and organic content.
Education
Degrees, certifications, and relevant coursework
Miami Dade College
Bachelor of Science, Information Technology
Earned a Bachelor of Science in Information Technology from Miami Dade College in 2018.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Website
allanvindel.comPortfolio
allanvindel.comJob categories
Interested in hiring Allan?
You can contact Allan and 90k+ other talented remote workers on Himalayas.
Message AllanFind your dream job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
