Aleksandra Grishina

Supporting founders and growing businesses through referrals on selected Product Marketing and launch projects.

• Advised founders on product positioning, launch strategy and customer communication.
• Developed GTM and content strategy for a fitness education project.
• Also provided ad hoc consulting on funnel and content strategy for independent professionals.

Past client engagements: Sprungbr

Scaled the Content & Product Communications function to 21 specialists, owning GTM communication and product marketing for a SaaS platform used by 1M+ customers.

• Owned lifecycle messaging for onboarding and product education: segmented users by registration intent, authored behavioral retargeting copy across email/SMS/Telegram/WhatsApp based on on-site triggers. Lifted activation +38% YoY, and

Expanded the role from content execution to product communication strategy, taking ownership of cross-functional launch initiatives and supporting strategic product growth.

• Took ownership of product communication for new features, coordinating launches from planning to customer delivery.
• Built structured launch workflows, editorial planning and prioritisation processes across multiple stakeho

Joined GetCourse during a period of rapid product growth to improve customer communication and help users understand an increasingly complex SaaS platform.

• Translated complex product features into customer-facing communication across onboarding, product education, Help Center and email marketing.
• Partnered with Product, Sales and Customer Support teams to improve feature adoption and translat

Managed social media and content initiatives for one of Russia's leading beauty and lifestyle media platforms, supporting audience growth, editorial projects and commercial partnerships. Grew Instagram audience from 51K → 60K followers within one year through organic content strategy — a +18% lift achieved organically, with no paid acquisition spend.

• Planned and delivered social media campaigns

• Owned brand strategy, PR, and social media for a B2B travel-tech platform.
• Led participation in industry exhibitions and events.

• Led corporate rebranding and new website launch (structure, SEO, technical spec).
• Managed marketing budget across HQ + 29 regional branches.

• Built the PR function from scratch: press service, media relations, newsbreak initiation, crisis communications.
• Led brand guideline overhaul and corporate identity refresh.
• Launched social media direction for the company.
• Managed event sponsorship program (ski/snowboard/racing top athletes).

• Owned social media publishing plan across Facebook, Twitter, Instagram.
• Wrote press releases; monitored brand mentions across media and social.
• Handled negative customer feedback and developed resolution workflows.

May 2026

Aug 2026

May 2026