At Sutherland Global Services, I plan and execute integrated digital marketing and demand-generation campaigns across paid media, email, social media, and content syndication. These campaigns drove 19% annual growth in marketing qualified leads.
I manage annual ad budgets of $1.5 million and develop campaign plans covering audiences, channel mix, messaging, activation, and optimization. I also coordinate lead-nurturing and ABM email programs with Marketing Operations.
At PwC India, I managed social media communications, content publishing, and campaigns across search, social, and display. My work improved brand share of voice by 40% and marketing qualified B2B leads by 15%.
Earlier, at Capgemini India, I managed paid campaigns and content publishing, contributing to nearly 70% of leads from advertising, email, and organic channels and 21% year-on-year growth in content traffic. As a freelance digital marketing consultant, I managed campaigns across SEO, social, paid advertising, and email, driving 3,000+ leads for a client.
