Adriana Bu
@adrianab
Dynamic social media marketing professional with a focus on customer experience.
GermanyWhat I'm looking for
Trilingual travel and marketing professional with 10+ years of experience across social media, VIP client management, and digital strategy. I've driven employer branding and content performance at TUI across Instagram, TikTok, and LinkedIn, and previously managed high-net-worth client portfolios at American Express Centurion — delivering tailored, high-touch travel experiences.
I combine a deep understanding of customer needs with data-driven thinking to create content and strategies that perform. Recognised for long-term commitment and results, I'm now focused on roles where creativity, service excellence, and strategy intersect.
Experience
Work history, roles, and key accomplishments
Delivered personalised travel consultations and tailor-made holiday packages; managed full booking cycles (flights, hotels, insurance, documents); resolved changes and cancellations with a solution-driven approach; utilised CRM and booking systems (e.g. Iris Plus) for accuracy; applied destination expertise and seasonal trends to recommend and upsell travel services.
Collaborated with the Talent Acquisition Team and stakeholders to create and manage content for social media platforms including Instagram, TikTok, Facebook, Glassdoor, and LinkedIn, while also engaging in collaborative reporting.
Delivered sales and customer service, including welcome information meetings and problem-solving for clients across different destinations.
Managed VIP client portfolios, delivering personalized travel and lifestyle experiences. Proactively anticipated client needs and created tailored solutions while collaborating with internal and external partners to ensure seamless service.
Tour Guide
Visit Sicily Tours
May 2017 - Nov 2018 (1 year 6 months)
Provided sales and customer service as a tour guide, delivering welcome information meetings and addressing client inquiries with effective problem-solving skills.
Education
Degrees, certifications, and relevant coursework
Theodor Heuss Schule
Vocational Diploma, Office Administration
Completed a vocational diploma with a focus on office administration, gaining essential skills for managing administrative tasks and supporting business operations.
Theodor Heuss Schule
Apprenticeship, Office Administration
Underwent an apprenticeship as an office administrator, which provided practical experience and training in various office management functions.
Availability
Location
GermanyAuthorized to work in
Salary expectations
Social media
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