Laura Gonzalez

Conducted master's thesis research on perceived service quality via Instagram and its influence on customer satisfaction for selected companies in Corabastos.

Supported the SustainED project and AWARE Centre with data processing, research, content creation for LinkedIn, and scheduling interviews to drive project outreach and coordination.

Performed data processing, research, LinkedIn content planning and interview scheduling to support marketing activities for university projects.

Supported exhibition supervision and visitor service, processed research data in Excel, used Trello for project tasks, and assisted with sustainability and digitization events.

Managed customer service and sales at a supermarket, onboarded staff, and developed new marketing campaigns to improve sales and service quality.

Provided customer and credit support and contributed to advertising campaigns for a consumer and corporate loans company, improving client servicing processes.

Handled data protection duties, ambulance coordination, medication ordering, and patient services to support hospital operations and compliance.

Advised clients on credit solutions for individuals and businesses, contributing to the firm’s loan advisory services and client retention.

Managed customer support and loyalty program activities, implemented advertising campaigns and improved customer advisory services for a telecom company.

Executed annual sales planning, provided customer support and direct sales for nutrition products, meeting regional sales targets.

Managed customer transactions, cash audits, inventory disposition, and supervised employees to ensure efficient supermarket operations.

Activities and societies: Student assistant roles at THI (SustainED project, AWARE Centre, Science Gallery) involving research, Excel data processing, LinkedIn content creation, scheduling, and use of MS Office, Canva, CapCut, Metricool and Trello.

Pursuing Master in Marketing, Sales and Media with strengths in digital business models, sales management, international marketing, and project management; thesis on perceived service quality via Instagram and customer satisfaction.

Activities and societies: Work experience during studies including administrative and customer-facing roles in retail, healthcare, finance, and communications.

Completed Bachelor of Business Administration with focuses in neuromarketing, innovation, marketing, distribution channels, and project management; thesis on management of panela producers lacking marketing information systems.