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Aditya Shahane

@adityashahane

B2B Marketing Manager at Route Mobile Limited, generating 1,500+ MQLs through MENA demand generation campaigns.

At Route Mobile Limited, I generated 1,500+ MQLs in FY25 through integrated demand generation campaigns across the MENA region. I also hosted webinars and industry roundtables across five MENA countries.

At Gupshup Technology, I devised GTM and marketing strategies for European and LatAm markets, influencing $12M+ in annual pipeline in Brazil and $10M+ in Colombia through WhatsApp Business API expansion. Earlier, I worked across brand portfolios and campaigns at Tikona and MullenLowe Lintas Group.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Route Mobile Limited

Jan 2025 - Present (1 year 10 months)

Generated 1500+ MQLs in FY25 through integrated demand generation campaigns including webinars, events, and paid advertising across the MENA region. Coordinated with global teams to implement CPaaS product marketing strategies across 5 countries.

Demand Generation Webinars Event Marketing Paid Advertising CPaaS Marketing GTM Strategy Pipeline Growth Cross Functional Collaboration

Deputy Manager Marketing

Gupshup Technology

Dec 2020 - Dec 2024 (4 years)

Devised data-backed GTM and marketing strategies for European and LatAm markets, influencing $12M+ annual pipeline in Brazil and $10M+ in Colombia through WhatsApp Business API expansion. Collaborated with global teams across 10 countries delivering region-specific webinars.

GTM Strategy Demand Generation WhatsApp Business API Webinars Lead Conversion Email Marketing Content Marketing Influencer Marketing Event Management

Senior Brand Executive - Product & Marketing

Tikona

Oct 2018 - Dec 2020 (2 years 2 months)

Directed ₹50L+ annual marketing budget negotiating with vendors and agencies across TV, print, radio, digital and social media campaigns for 5G product launch PAN India. Collaborated with media buying, PR, social, and digital agencies to develop marketing strategies.

Budget Management vendor negotiation Media Buying TV Print Radio Digital Marketing Social Media Marketing Brand Strategy

Brand Services Manager

MullenLowe Lintas Group

May 2016 - Jul 2018 (2 years 2 months)

Oversaw brand portfolios and campaign budgets ranging from ₹12L to ₹5Cr per client for 8+ brands including HUL brands, Google India, Britannia and Godrej across 6 countries. Analysed advertising trends and competitor data to develop branding strategies.

Brand Management Campaign Management Budget Management Competitive Analysis Advertising Client Management Market Research