Shipra Mishra
@shipramishra
B2B marketing leader at B'yond who increased high-intent leads by 45% and helped grow revenue by 30%.
IndiaWhat I'm looking for
At B'yond, I drove global marketing strategy for telecom and cloud communication solutions, including CCaaS, Virtual Phone Numbers and A2P SMS. Targeted LinkedIn and performance campaigns increased high-intent B2B lead generation by 45% within six months.
At B'yond, I contributed to 30% overall revenue growth through multi-channel demand generation, campaign execution and structured lead nurturing. Data-driven campaign optimization also reduced customer acquisition cost by 25%.
I played a key role in launching a new CCaaS platform, developing product positioning and sales enablement assets, and supporting its first client onboarding. I also led global award strategy initiatives that secured 10+ industry awards and recognitions within a financial year.
Previously, at GO IP Global Services Private Ltd. (Syrotech Networks), I executed integrated campaigns for telecom and infrastructure products, managed performance marketing and SEM, and created marketing content. My experience also includes client servicing at Sify Technologies Limited; I hold an MBA in Marketing & Telecom and a Professional Certificate in Digital Marketing for Performance & Growth from IIM-K.
Experience
Work history, roles, and key accomplishments
Marketing Manager
B'yond
Apr 2026 - Jun 2026 (2 months)
Drove global marketing strategy for telecom and cloud communication solutions including CCaaS, Virtual Phone Numbers and A2P SMS across international markets. Increased high-intent B2B lead generation by 45% within six months through targeted LinkedIn and performance campaigns.
Assistant Manager - Marketing
B'yond
Aug 2024 - Mar 2026 (1 year 7 months)
Drove global marketing strategy for telecom and cloud communication solutions including CCaaS, Virtual Phone Numbers and A2P SMS across international markets. Increased high-intent B2B lead generation by 45% within six months through targeted LinkedIn and performance campaigns.
Marketing Manager
GO IP Global Services Private Ltd. (Syrotech Networks)
Aug 2023 - Aug 2024 (1 year)
Executed integrated digital and offline marketing campaigns across telecom and infrastructure portfolios including FTTX active products, Optical Transceivers (SFP), CCTV solutions and Boom Barriers. Managed performance marketing and SEM campaigns across LinkedIn Ads, Google Ads and Meta Ads to support lead acquisition and conversion.
Senior Executive - Marketing
GO IP Global Services Private Ltd. (Syrotech Networks)
Aug 2022 - Aug 2023 (1 year)
Executed integrated digital and offline marketing campaigns across telecom and infrastructure portfolios including FTTX active products, Optical Transceivers (SFP), CCTV solutions and Boom Barriers. Managed performance marketing and SEM campaigns across LinkedIn Ads, Google Ads and Meta Ads to support lead acquisition and conversion.
Executive Client Servicing
Sify Technologies Limited
May 2013 - Mar 2016 (2 years 10 months)
Provided client servicing support at a telecommunications company.
Management Trainee
Radius Infratel Pvt. Ltd.
May 2012 - Jul 2012 (2 months)
Participated in a management training program at a telecom infrastructure company.
Summer Intern
Bharat Heavy Electricals Limited - EDN
May 2009 - Jun 2009 (1 month)
Completed a summer internship at a heavy electrical equipment manufacturer.
Education
Degrees, certifications, and relevant coursework
Indian Institute of Management Kozhikode
Professional Certificate in Digital Marketing for Performance & Growth, Digital Marketing
2023 - 2024
Professional Certificate in Digital Marketing for Performance & Growth from the Indian Institute of Management Kozhikode, completed in 2024.
Maharshi Dayanand University
B.Ed., Mathematics & Science
2017 - 2019
B.Ed. in Mathematics & Science from Maharshi Dayanand University, Rohtak, completed in 2019.
Amity University
MBA, Marketing & Telecom
2011 - 2013
MBA in Marketing & Telecom from Amity University, Noida, completed in 2013.
Rajasthan Technical University
B.Tech., Electronics & Communication
2006 - 2010
B.Tech. in Electronics & Communication from Rajasthan Technical University, Jaipur, completed in 2010.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
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