I've managed performance marketing for Virtail, OMD APAC, Medical Tourism Corporation, Beaumark Beauty, and G J Gardens Homes, delivering campaigns across TikTok, Meta, Google Ads, Instagram, SEO, SEM, and email.
At Virtail, I managed TikTok GMV Max budgets up to $10,000 per month, achieving a 1:3.5 ROAS while improving GMV and reducing CPO. At OMD APAC, I supported clients including Nissan, Carro, Philips, and Beiersdorf, helping achieve 67% lower CPC, 20% higher reach, and a 24% conversion-rate increase.
I'm driven by data, consumer research, audience insights, creative testing, and KPI-focused reporting. I've managed more than 150 Google Ads campaigns and use performance analysis, segmentation, dashboards, and A/B testing to build stronger growth strategies.
