Adeoluwa Adesunloye

Took Gleamcave from idea to launch, testing messaging, positioning and acquisition channels to find repeatable sources of growth.

Converted 50+ registrations into 30 paying customers through discovery calls, tailored offers and disciplined follow-up. Wrote outbound emails, pitch decks and proposals, and guided prospects from first enquiry to registration.

Turned rate and availability enquiries from guests, booking agents and third-party booking platforms into confirmed bookings, and emailed accounts that had stopped booking to win them back.

Ran 60+ calls and 40+ personalised emails a day on four touch automated HubSpot sequences, researching ICPs and senior decision makers. Qualified prospects through discovery, demos and proposals, reaching 64% lead-to-opportunity conversion.

Led negotiations and the full sales cycle for VIP, corporate and large event bookings, converting 60% of private booking and event leads each month. Ran a customer survey that traced lost bookings to a repetitive menu, no follow-up and a clunky booking process, then led the fixes.

Ran a daily field sales plan by sector across Lagos with 5 to 20 named targets a day and live demos, then managed accounts after onboarding for a 75% deal renewal rate. Qualified leads with BANT, led sales meetings and negotiated terms with senior contacts.

Prospected brands and agencies through LinkedIn, cold calls and referrals, exceeding the monthly target. Turned around low advertiser engagement by researching client pain points, refining the value proposition and switching to personalised outreach, lifting lead conversion 60%.

Prospected business owners, CEOs and chain head offices through cold calls, client visits, LinkedIn and referrals, keeping leads, deals and pipeline stages in Zoho CRM against target. Hit the monthly sales target for many months at a 60% close rate.

Generated 150+ qualified leads through prospect research, ICP analysis and outbound cold calls, email and LinkedIn, contributing to five consulting contracts. Supported senior consultants in discovery meetings and negotiations, wrote proposals and tender responses, and ran weekly pipeline reports.

Completed certifications in Marketing Automation and Salesforce for Marketers.

Grade: Merit

MA in Strategic Marketing Management with Merit. Conducted a Theory of Planned Behaviour survey of 33 booking customers, finding ease of booking as the strongest driver of booking intent.

Completed a certification in Customer Service Fundamentals.

Completed a program in Entrepreneurship and Leadership.

BSc in Geography and Planning.