Adele Reay

Drive commercial revenue across radio, digital, sponsorship and events by securing new partnerships and developing key accounts. Lead and coach account managers, manage senior client relationships, and forecast performance using CRM and sales data.

Built and trained a new sales team for legal and finance sectors by introducing structure, accountability and a high-performance sales culture. Created tailored strategies to open doors with target firms and left a stronger, more confident team.

Managed a portfolio of key corporate clients delivering end-to-end account management for cloud-based services, connectivity and wireless solutions. Resolved operational challenges with technical teams, consulted on custom SaaS platforms, and negotiated renewals to achieve favourable commercial terms.

Led office operations, administration and cross-functional teams while implementing policies, safety regulations and internal audits. Managed budgeting and office resource allocation, negotiated supplier contracts, and established a CSR and Environmental Committee adopted by 22 branches nationwide.

Drove year-on-year growth in turnover and gross profit by developing corporate strategies and sales campaigns. Implemented CSR and environmental policies aligned with ISO:14001 and led a full website refresh, including web developers and copywriters.

Supported account management and marketing activities by allocating marketing budgets, analysing campaign performance and optimising ROI. Led website refresh initiatives and training/onboarding programs, and implemented CSR and environmental policies aligned with ISO:14001.

Grade: 2:1

Bachelor of Arts (Honours) in Business, awarded a 2:1 classification.

Grade: Merit

Higher National Diploma in Graphic Design, awarded a Merit.

Completed GCSEs (8 GCSEs listed).