I seek a fully remote role in Account Management, Customer Success, Project Support, or Commercial Ops. With 19+ years in commercial leadership and CRM tools (Salesforce, Power BI), I excel at balancing client retention with process efficiency. Fully set up for asynchronous work, I am flexible across UK, US, European, SA, or Caribbean English-speaking time zones focused on clear outcomes.
Open to opportunities
Adele Reay
@adelereay
Commercial Manager driving SaaS and digital revenue through strategic account leadership and customer retention.
United KingdomWhat I'm looking for
I’m a results-oriented Commercial Manager with extensive experience across sales, operations, SaaS, and business development. I drive revenue growth through strategic account management, contract negotiations, and customer retention—always focused on optimising client outcomes with tailored digital strategies.
Across my roles, I’ve led and coached teams to hit targets, built high-performance cultures, and managed senior stakeholder relationships. I’m especially strong in enterprise SaaS customer lifecycle management, KPI development, forecasting, and using CRM/sales data to improve performance and profitability.
I also bring hands-on experience delivering ICT services, cloud & SaaS solution implementation, and wireless/connectivity solutions. Whether resolving deployment challenges or shaping commercial campaigns, I collaborate cross-functionally to deliver exceptional customer experiences and sustainable growth.
Experience
Work history, roles, and key accomplishments
GA
Current
Commercial Manager
Gaydio
Sep 2025 - Present (1 year 1 month)
Commercial role leading a team of 4 account managers delivering B2B partnerships, campaigns & commercial agreements with responsibility for performance, planning and stakeholder relationships.
• Direct a team of four account managers overseeing B2B commercial agreements, digital campaigns and multi-channel partnerships.
• Conduct virtual meetings and deal closings via Zoom and Microsoft Teams.
CS
Sales Manager
Complete Business Solutions
Sep 2024 - Sep 2025 (1 year)
Managed a remote sales function of 4 with responsibility for team performance, commercial activity, reporting & delivery during significant organisational change.
• Led and mentored a remote team of four account managers across asynchronous workflows, maintaining high-performance standards through structured virtual coaching.
DL
Key Corporate Account Manager
Digicel (Cayman) Ltd.
Feb 2021 - May 2024 (3 years 3 months)
Managed strategic B2B accounts across telecommunications, ICT and SaaS, including connectivity, WAN, LAN, Wi-Fi, VoIP and Microsoft 365 solutions.
• Managed a portfolio of major corporate accounts, acting as the main point of contact for service queries, renewals and account development, with ~95% retention. • Closed opportunities, consulting directly with C-Suite stakeholders.
CS
Branch Director
Complete Business Solutions
May 2017 - Jan 2021 (3 years 8 months)
Led office operations, administration and cross-functional teams while implementing policies, safety regulations and internal audits. Managed budgeting and office resource allocation, negotiated supplier contracts, and established a CSR and Environmental Committee adopted by 22 branches nationwide.
CS
Business Development & Marketing Director
Complete Business Solutions
Feb 2014 - May 2017 (3 years 3 months)
Drove year-on-year growth in turnover and gross profit by developing corporate strategies and sales campaigns. Implemented CSR and environmental policies aligned with ISO:14001 and led a full website refresh, including web developers and copywriters.
CS
Account Manager & Marketing Support
Complete Business Solutions
Jul 2006 - May 2017 (10 years 10 months)
Supported account management and marketing activities by allocating marketing budgets, analysing campaign performance and optimising ROI. Led website refresh initiatives and training/onboarding programs, and implemented CSR and environmental policies aligned with ISO:14001.
Education
Degrees, certifications, and relevant coursework
The Open University
Bachelor of Arts (Honours), Business
Grade: 2:1
Bachelor of Arts (Honours) in Business, awarded a 2:1 classification.
WC
West Cheshire College
Higher National Diploma, Graphic Design
Grade: Merit
Higher National Diploma in Graphic Design, awarded a Merit.
WS
Whitby High School
General Certificate of Secondary Education, GCSE
Completed GCSEs (8 GCSEs listed).
Tech stack
Software and tools used professionally
Xero
Salesforce
Microsoft SQL Server
Microsoft SharePoint
Mailchimp
Dropbox
Google Analytics
Microsoft Teams
Google Maps
Windows
PayPal
Microsoft Office 365
Microsoft Excel
Zoom
LinkedIn Sales Navigator
Canva
Microsoft Power BI
Google Ads
Google Gemini API
Apollo.io
Remote
ChatGPT
Microsoft Word
Power BI
Microsoft PowerPoint
Availability
Open to opportunities
Location
United KingdomAuthorized to work in
Job categories
Skills
customer success strategyCustomer Lifecycle ManagementStrategic Account ManagementCustomer RetentionLeadership Coachingteam developmentStakeholder ManagementClient PartnershipsData Driven Decision MakingKPIsPerformance AnalyticsCross Functional CollaborationContract NegotiationCommercial StrategyForecastingDigital TransformationSaaS ImplementationCRM ToolsBudget ManagementWireless Technologies
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