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Adeel AshrafAA
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Adeel Ashraf

@adeelashraf

Customer Success Manager at Motive who drove $1.2M in ARR growth and closed a $500K renewal.

Pakistan
Message

At Motive, I managed a Mid-Market portfolio across onboarding, renewals, churn forecasting, EBRs, and QBRs. I drove $1.2M in ARR growth during 2024 and partnered with Account Executives to close a $500K TCV renewal.

At DigiLavida, I owned the customer lifecycle from onboarding through ongoing account management. Strategic account planning and proactive check-ins helped me achieve 137% NRR and 90% GRR.

At LumovyTechnologySolutions, I supported Microsoft's partner ecosystem as a Partner Program Manager. I coordinated with Engineering, Program Management, and Partner Success to resolve blockers and streamline onboarding, activation, and engagement.

Earlier at Motive, I worked as a SeniorAccount Executive and SalesDevelopmentRepresentative, handling account responsibilities, product demonstrations, prospect qualification, and churn management. At GlobalFunctionServices, I pioneered the HomeSecurity division launch, and at ImperialResourceGroup, I reduced monthly marketing expenditure by 22% through customer survey initiatives.

Experience

Work history, roles, and key accomplishments

IG

Sales Executive

Imperial Resource Group

Aug 2018 - Sep 2019 (1 year 1 month)

Managed customer inquiries and complaints, providing product and service information while troubleshooting issues and maintaining accurate CRM records.

Education

Degrees, certifications, and relevant coursework

FU

Forman Christian College (A Chartered University)

Bachelor of Science, Business and Operations Management

Bachelor of Science in Business and Operations Management.

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