As a Freelance Performance Creative Strategist and Designer at Self Employed, I produce paid social creative for brands including SKIMS, WHOOP, British Airways, Toyota and Barclays. My work covers the creative process from research and briefs through static, video and motion production.
Weekly Meta static ads I produced for Infinity Hoop contributed to over $300k in weekly recurring revenue. For Rebuilt Performance, I led creative strategy, developing audience architecture, UGC casting briefs and voiceover scripts for Meta campaigns.
I built adsy, an AI creative strategy and ad grading platform that develops customer avatars and scores concepts across nine performance criteria before production. It can generate hooks, angles, scripts and briefs, then use ad performance data to inform new concepts.
I also built Ad Master Tracker to identify winning avatars, angles and static formats from weekly ad performance exports. I use tools including Atria, AdSpy and Magic Brief for competitor research, and have directed a distributed team of designers and video editors using Frame.io.
