Open to opportunities

Isher Dhillon

@isherdhillon

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Senior Marketing Producer with extensive experience in gaming and automotive.

United Kingdom

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What I'm looking for

I am seeking a dynamic role where I can leverage my marketing expertise to drive innovative campaigns and foster team collaboration in a creative environment.

As a Senior Marketing Producer with over 12 years of experience, I have honed my skills across the games and automotive industries, particularly during my five years at Rare Ltd. Here, I played a pivotal role in shaping the marketing strategies for Xbox's flagship live service game, Sea of Thieves. My leadership in ambitious campaigns and partnerships, including collaborations with Disney and Bungie, has significantly enhanced player engagement and product performance.

My career has been marked by a commitment to data-informed decision-making and cross-functional collaboration. I thrive in environments where I can bring teams together to solve complex problems creatively. My experience spans from go-to-market planning to managing global releases on platforms like Steam and PlayStation, ensuring that every campaign is not only innovative but also results-driven. I take pride in my ability to integrate community feedback and analytics into marketing strategies, which has led to measurable success in various projects.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Producer

Current

Rare Ltd - Xbox Game Studios

Jun 2024 - Present (1 year 1 month)

Collaborated closely with game development, analytics, and business teams to support and evolve Sea of Thieves as a live-service product. Directed cross-functional delivery across various teams, ensuring tasks were tracked and completed to brief on time.

Cross Functional Team Leadership A B Testing ROI Analysis Go To Market Strategy Monetisation Strategy Jira Azure

Lead Marketing Producer

Rare Ltd - Xbox Game Studios

Dec 2021 - Jun 2024 (2 years 6 months)

Assisted in the planning and execution of seasonal marketing beats and in-game live events, serving as the link between Rare and the global Xbox/Game Pass marketing team. Developed pre-launch hypotheses for campaign assets and tested via A/B on social and store placements, resulting in a 25% uplift in click-through rate.

Campaign Management A B Testing Analytics Marketing Strategy Cross Functional Collaboration Jira SharePoint)

Marketing Producer

Rare Ltd - Xbox Game Studios

Mar 2020 - Dec 2021 (1 year 9 months)

Assessed the ROI of branded partnerships with Destiny, Halo, and Borderlands by analysing sales uplift and broader brand impact, recommending continuation based on strong awareness and engagement. Spearheaded the Steam and PlayStation releases of Sea of Thieves, working across monetisation, platform, and storefront teams.

Partnership Management ROI Analysis Go To Market Strategy Monetisation Strategy Data Insights Jira Office Professional

Junior Product Manager

Codemasters Software Ltd

May 2018 - Mar 2020 (1 year 10 months)

Worked across product and marketing functions to support multiple AAA racing titles, focusing on go-to-market planning, post-launch content strategy, and player engagement. Partnered with analytics and community teams to gather player feedback and behavioural data to shape roadmaps and content delivery.

Product Management Marketing Strategy Go To Market Planning Data Analysis Community Management Market Analysis Jira Trello

QA Technician

Codemasters Software Ltd

Mar 2017 - May 2018 (1 year 2 months)

Supported the creative development of key marketing assets, aligning them with product positioning and audience targeting. Delivered detailed market and competitor analysis to help senior stakeholders understand the positioning and relative value of titles within the racing genre.

Quality Assurance Market Analysis Competitor Analysis Product Positioning Event Management Jira Office Professional

Product Marketing Assistant

London EV Company Ltd

Nov 2016 - Mar 2020 (3 years 4 months)

Produced B2B and B2C marketing documents for the launch of a new electric vehicle line. Conducted competitor research and supported internal brand positioning, translating technical content into user-friendly language for diverse audiences.

Product Marketing B2B Marketing B2C Marketing Competitor Research Positioning)Technical Communication Content Creation Market Research Office Professional

Sales & Marketing Manager

GCC Leamington Ltd

Aug 2013 - Oct 2016 (3 years 2 months)

Managed a six-figure budget to buy, advertise, and sell up to 40 cars a month. Developed lead generation pipelines through platforms like AutoTrader, using Google Analytics to adjust advertising accordingly.

Sales Management Marketing Management Budget Management Lead Generation Advertising Google Analytics Financial Analysis

Education

Degrees, certifications, and relevant coursework

University of Leicester

BA (Hons): Management Studies, Management Studies

Grade: First Class Honours

Achieved First Class Honours in Management Studies. Gained a strong foundation in business principles and management strategies.

Blue Coat C of E Sixth Form

A-Levels, Economics, Business Studies, Sociology, Biology

Grade: Economics (A), Business Studies (A), Sociology (A), Biology (B)

Completed A-Levels in Economics (A), Business Studies (A), Sociology (A), and Biology (B). Developed a strong academic foundation across various subjects.