I’m a Senior Social Media and Digital Marketing professional with 10+ years of experience across technology, gaming, digital publishing, travel, hospitality, consumer brands and creative agencies.
A significant part of my career has been in digital media. I worked with MyZoomit and MyZoomg, major technology and gaming publications, managing and growing audiences across Instagram, YouTube, X and other social platforms. During my time with the brands, Zoomit’s Instagram audience grew from approximately 300K to more than 900K followers, while Zoomg grew from around 100K to 500K. I also worked extensively with YouTube content and channel growth and managed Zoomit’s presence on X, where the audience grew from approximately 45K to 75K during my management period.
More recently, I led social media operations at Jabama, a major travel and accommodation platform, where I managed a portfolio of more than 120 social accounts and helped grow the team from approximately 7 to 20 people. Average impressions across the portfolio increased from around 3M to 14M, while social-driven bookings grew from approximately 0.1% to 13%. I also managed influencer activity, content strategy and performance reporting, and built AI-assisted systems using tools such as ChatGPT and Claude to improve reporting, KPI monitoring and decision-making.
Earlier in my career, I spent around five years in a creative agency environment, working on campaigns for major brands including Samsung and Renault. This gave me experience across campaign strategy, creative development, influencer marketing, content production and multi-market projects.
I combine strategic leadership with hands-on execution. My experience includes social media strategy, content strategy, audience growth, community management, influencer marketing, campaign planning, short-form video, video editing with Adobe Premiere Pro and CapCut, social graphics, CRM, email marketing, paid social, GA4, Looker Studio, Meta Ads and AI-assisted marketing workflows.
I’m particularly interested in opportunities across Social Media, Digital Marketing, Content, Brand, Growth and Creative Strategy. I’m especially interested in technology, gaming, media, travel, hospitality and consumer brands.
I’m particularly interested in opportunities where I can combine my professional experience in digital publishing, social media and audience growth with my knowledge and enthusiasm for gaming and technology.
I’m currently based in the UK, have full UK work rights without sponsorship requirements, and am particularly interested in remote-first and internationally distributed teams.
