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Henry Hankin

@henryhankin

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Creative strategist and director with 12+ years leading campaigns across games, tech and brand-led businesses.

Portugal

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What I'm looking for

Senior creative strategy or creative director roles where I can lead campaigns, build creative systems and work across brand, product and growth. Particularly interested in games, entertainment and technology, with a focus on modern, performance-aware and AI-driven creative.

I’m a creative strategist and director with 12+ years experience developing campaigns, brands and creative systems across games, technology and emerging platforms.

I started my career in AAA games, working on global campaigns for the Total War franchise at Creative Assembly and leading brand and marketing for new IP at Deep Silver (Plaion). My work has focused on translating gameplay, audience insight and narrative into clear campaign direction across trailers, digital content and launch strategy.

More recently, I co-founded and led Flight3, building a creative studio delivering work for companies including Coinbase, Solana and Google. Alongside this, I co-founded Zebu Live, scaling it into a recognised global event brand. Across both, I built and led multidisciplinary teams, developed creative systems, and introduced AI-driven workflows to accelerate ideation, iteration and production.

I’m particularly interested in the intersection of creative strategy, performance marketing and AI-driven production, and how modern creative teams can operate faster and more effectively across channels.

I’m currently exploring senior creative strategy and creative director roles in games, entertainment, and adjacent industries.

Experience

Work history, roles, and key accomplishments

Co-Founder & CCO

Flight3

Jan 2021 - Jan 2026 (5 years)

Built and led a multidisciplinary creative team. Developed brand and campaign systems across digital channels
Introduced AI-driven workflows to accelerate ideation and production
Delivered 100+ brands and campaigns
Led creative direction for Coinbase, Solana and Google
Shaped the agency’s positioning and growth
Recognised with multiple awards including Startup of the Year

Creative Direction Brand & Positioning Campaign Strategy Multidisciplinary Team Leadership Web3 Events Digital Brand Systems Partner & Speaker Management Identity & Content Strategy AI Driven Workflows AI driven workflows

Co-Founder & Chief Creative Officer

Zebu Live

Jan 2021 - Jan 2026 (5 years)

Built Zebu Live from concept into the UK’s leading Web3 conference, defining brand positioning and creative direction across identity, content, site, and merchandise. Managed partners and speakers to deliver a flagship event series reaching 4,500+ attendees and 10k+ online views (2021–2026).

Brand Strategy Creative Direction Event Programming Web3 Events Partner & Speaker Management Content Strategy Brand Identity Digital Experience Design Merchandise Production

Global Brand Manager

Deep Silver / Plaion

Jan 2019 - Jan 2021 (2 years)

Led brand and marketing for Chorus, defining brand identity and go-to-market strategy while overseeing global campaign development for trailers, key art, and launch assets. Translated gameplay and narrative into campaign messaging and collaborated with developers to shape world, positioning, and tone.

Global Brand Management Go To Market Strategy Campaign Development Trailer & Key Art Direction Messaging & Positioning Narrative to Campaign Translation Developer Collaboration Franchise Marketing

Global Brand Manager

Creative Assembly

Jan 2014 - Jan 2019 (5 years)

Drove AAA franchise brand and campaign work for Total War, including campaign leadership for Total War: Warhammer II and DLC. Directed cinematic campaign trailers for Total War Saga: Troy, aligned positioning and messaging to player audiences, and supported the launch of CA Sofia’s debut title.

AAA Franchise Marketing Brand Strategy Campaign Leadership Cinematic Trailer Direction Positioning & Messaging Launch Marketing Player Audience Targeting Worldbuilding Collaboration