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Adam  Griffen AG
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Adam Griffen

@adamgriffen

Sales/revenue leader helping companies build pipeline, open doors, improve process, close complex deals, and turn strong products into growth.

United States
Message

What I'm looking for

I’m looking to lead a complex enterprise SaaS sales org as a player-coach—owning GTM, forecasting, and pipeline creation while coaching AEs, aligning with Marketing/Product/CS, and driving measurable revenue growth.

I’m a senior SaaS sales, GTM, and revenue leader with 20+ years building sales motion, creating pipeline, coaching teams, and closing complex solution sales across GovTech, EdTech, public sector, SMB, and enterprise technology markets.

I lead from the front as a hands-on player-coach—owning deals from intro call to close, coaching teammates through discovery, demos, and closing strategy, and stepping into larger opportunities when experience and executive presence are needed.

I bring proven prospecting discipline, partner/referral channels, customer expansion motions, and CRM pipeline structure. In recent roles, I built multi-team revenue engines, improved handoffs to Customer Success, and used Power BI dashboards to strengthen forecast accuracy, deal-stage accountability, and quota attainment.

Experience

Work history, roles, and key accomplishments

EP

Director of Sales

e-PlanSoft

May 2021 - Jan 2025 (3 years 8 months)

Built and led integrated Sales, Partner, and Customer Success teams selling SaaS and technical software to city, county, and state government agencies from intro call through procurement and close. Doubled ARR in year one, sustained 18% YoY growth, maintained 100%+ quota attainment for three consecutive years, and expanded pipeline through a strategic partner ecosystem.

IL

Sales Director

IdtPlans LLC

Jan 2019 - May 2021 (2 years 4 months)

Drove sales growth for technology and service-based solutions supporting public-sector, construction, and education customers, doubling the client base through disciplined prospecting and pipeline management. Built and managed a multi-million-dollar pipeline and grew services revenue by 35% in year one while refining ICP, pricing, and GTM processes.

HI

Senior Sales Executive

Hatch Inc.

Jun 2003 - May 2015 (11 years 11 months)

Closed $44M in personal enterprise revenue across EdTech, SaaS, LMS, hardware, and classroom-based technology solutions through consultative full-cycle selling. Owned new business prospecting, territory development, referrals, and account expansion, coordinating implementation, training, and post-sale relationship management.

Education

Degrees, certifications, and relevant coursework

University of North Carolina at Greensboro logoUG

University of North Carolina at Greensboro

Bachelor of Science, Education

Earned a Bachelor of Science and completed teacher certification at the University of North Carolina at Greensboro.

Tech stack

Software and tools used professionally

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