Adam Griffen
@adamgriffen
Sales/revenue leader helping companies build pipeline, open doors, improve process, close complex deals, and turn strong products into growth.
What I'm looking for
I’m a senior SaaS sales, GTM, and revenue leader with 20+ years building sales motion, creating pipeline, coaching teams, and closing complex solution sales across GovTech, EdTech, public sector, SMB, and enterprise technology markets.
I lead from the front as a hands-on player-coach—owning deals from intro call to close, coaching teammates through discovery, demos, and closing strategy, and stepping into larger opportunities when experience and executive presence are needed.
I bring proven prospecting discipline, partner/referral channels, customer expansion motions, and CRM pipeline structure. In recent roles, I built multi-team revenue engines, improved handoffs to Customer Success, and used Power BI dashboards to strengthen forecast accuracy, deal-stage accountability, and quota attainment.
Experience
Work history, roles, and key accomplishments
Director of Sales
Cott Systems
Feb 2025 - Present (1 year 4 months)
Led a national sales organization for complex public-sector technology deals as a hands-on player-coach, owning GTM execution, forecasting, and Salesforce pipeline discipline. Reduced department spending 40% and increased revenue 31% in year one.
Director of Sales
e-PlanSoft
May 2021 - Jan 2025 (3 years 8 months)
Built and led integrated Sales, Partner, and Customer Success teams selling SaaS and technical software to city, county, and state government agencies from intro call through procurement and close. Doubled ARR in year one, sustained 18% YoY growth, maintained 100%+ quota attainment for three consecutive years, and expanded pipeline through a strategic partner ecosystem.
Sales Director
IdtPlans LLC
Jan 2019 - May 2021 (2 years 4 months)
Drove sales growth for technology and service-based solutions supporting public-sector, construction, and education customers, doubling the client base through disciplined prospecting and pipeline management. Built and managed a multi-million-dollar pipeline and grew services revenue by 35% in year one while refining ICP, pricing, and GTM processes.
Regional Sales Manager
Hatch Inc.
May 2015 - May 2018 (3 years)
Managed and coached 8–11 account executives across a 23-state region for EdTech, SaaS, LMS, and hardware, delivering $38M in team revenue over three years. Implemented structured forecasting and pipeline reviews, improving forecast accuracy by 34%, while negotiating complex contracts and maintaining 60% blended gross margins.
Senior Sales Executive
Hatch Inc.
Jun 2003 - May 2015 (11 years 11 months)
Closed $44M in personal enterprise revenue across EdTech, SaaS, LMS, hardware, and classroom-based technology solutions through consultative full-cycle selling. Owned new business prospecting, territory development, referrals, and account expansion, coordinating implementation, training, and post-sale relationship management.
Education
Degrees, certifications, and relevant coursework
University of North Carolina at Greensboro
Bachelor of Science, Education
Earned a Bachelor of Science and completed teacher certification at the University of North Carolina at Greensboro.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
Skills
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