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@abigailazul
Community-minded operations leader, digital marketer, and content strategist driving results across organizations and small businesses.
I am an operations-focused leader and digital marketing professional with broad experience in community association management, ecommerce, content creation, and data-driven brand work. I have led day-to-day operations, hiring, vendor management, and budgeting for a residential association while building and running small businesses handling sourcing, logistics, website-driven sales, and inventory systems.
I deliver content and SEO-driven copy as a long-time writer and ghostwriter, taught humanities and research as a part-time faculty, and supported brand teams with social listening, A/B testing, influencer outreach, and digital media management. My combination of operational discipline, data analysis, and marketing instincts helps teams improve processes, audience targeting, and client satisfaction.
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Work history, roles, and key accomplishments
Novel Plants
Jan 2022 - Present (3 years 10 months)
Operated e-commerce business handling supplier sourcing, import logistics, inventory management and low-budget digital marketing to generate leads and serve clients (2022–present).
Lantana Lane Association
Jan 2019 - Present (6 years 10 months)
Manage day-to-day operations, staffing, vendor contracts and budgeting for community association, overseeing security and project assessments since 2019.
Produced SEO-driven articles, ghostwrote non-fiction books and delivered content optimized for search rankings for multiple clients since 2010.
San Beda College
Jan 2015 - Dec 2019 (4 years 11 months)
Taught Art, Literature, Rizal and Philippine History and Research to undergraduate students from 2015 to 2019, developing curricula and assessments.
Necesitees
Jan 2013 - Dec 2019 (6 years 11 months)
Ran a retail/sourcing business from 2013–2019 handling supplier selection, logistics, stock management and customer service while managing online presence.
Brandtology
Jan 2012 - Dec 2017 (5 years 11 months)
Analyzed social data, managed digital presence, influencer outreach and A/B tests to inform marketing strategy and handle PR, working across agencies and brands (2012–2017).
ASYA Design
Jan 2008 - Dec 2010 (2 years 11 months)
Supported CEOs with client and staff coordination, administrative duties and operational support while developing professional discipline (2008–2010).
Degrees, certifications, and relevant coursework
Doctor of Philosophy, Philosophy
2009 -
Enrolled in a ladderized Ph.D. program in Philosophy beginning in 2009 (program ongoing).
Bachelor of Arts, Behavioral Science
2005 - 2008
Completed an A.B. in Behavioral Science with a major in Organizational and Social Systems Development from 2005 to 2008.
Certificate, Filmmaking
Completed a certificate program in filmmaking at Mowelfund.
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