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@abiandiwidyadhana
Results-oriented Community Manager with expertise in content strategy.
With over six years of experience in the media and entertainment industry, I have honed my skills as a Community and Content Manager at Universal Music Indonesia. My role has been pivotal in driving fan growth and revenue, achieving a remarkable 30% increase in DSP streams and expanding our email database to over 40,000 subscribers within just nine months. I pride myself on developing and executing effective fan engagement strategies that not only enhance audience interaction but also boost commercialization through streaming and merchandise sales.
Currently, I serve as the Indonesian Language Manager for Creator Global, where I oversee content localization for prominent YouTube channels like MrBeast. This involves managing dubbing production, creating high-quality Indonesian subtitles, and forging strategic partnerships with top content creators to broaden our audience reach. My previous experience at VaynerMedia as a Community Manager for the YouTube Indonesia Spotlight Channel further solidified my expertise in content strategy, user engagement, and community management.
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Work history, roles, and key accomplishments
Universal Music Indonesia
Sep 2023 - Present (2 years 2 months)
Results-oriented Community and Content Manager with over 6 years of experience in the media and entertainment industry. Drove significant fan growth and revenue, increasing DSP streams by 30% and expanding the email database to over 40,000 subscribers. Developed and executed fan engagement strategies for artists, optimizing marketing efforts through data-driven insights.
Creator Global
May 2023 - Present (2 years 6 months)
Managed Indonesian content localization for MrBeast and other YouTube channels, overseeing dubbing production and creating subtitles. Ensured high-quality output through rigorous quality control and forged partnerships with top Indonesian content creators to expand audience reach.
VaynerMedia
Oct 2021 - Sep 2023 (1 year 11 months)
Worked as Community Manager for the YouTube Indonesia Spotlight Channel, creating content strategies, boosting user engagement, and curating content. Involved in various projects including the launch of YouTube Indonesia Instagram and Disney+ Indonesia social listening.
ByteDance
Nov 2020 - Oct 2021 (11 months)
Analyzed user interaction across various categories, curating in-app trending topics and managing KOLs. Created and managed campaigns based on social media trends and user engagement.
Various
Jan 2017 - Jul 2019 (2 years 6 months)
Worked as a freelance journalist and content writer for multiple outlets, producing articles and content across various topics. Developed strong writing skills and an understanding of audience engagement.
Degrees, certifications, and relevant coursework
Bachelor of Arts, Communication Science
BA in Communication Science with a major in Journalism. This program provided a comprehensive understanding of communication theories, media practices, and journalistic skills necessary for effective storytelling and audience engagement.
Software and tools used professionally
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