Berryl Carlos Manuel
@berrylcarlosmanuel
Social media strategist focused on data-driven editorial publishing and brand growth.
IndonesiaWhat I'm looking for
I am a social media strategist with hands-on experience managing multi-page global media brands remotely, owning end-to-end editorial publishing and content optimization using data-driven insights. I co-founded a niche digital music publishing platform where I developed brand positioning and early-stage community growth.
At TheSoul Group I manage daily editorial workflows, content scheduling, performance tracking and cross-functional collaboration across time zones, and I contribute to content experiments to improve engagement. As co-founder of Padma Music Publishing I led market research, brand strategy, Instagram growth and partnerships with music academics, achieving a consistent ~8–9% engagement rate during early-stage growth.
I graduated with honors in Music Composition and completed intensive social media and digital marketing trainings; I leverage modern tools (GA4, Meta Business Suite, Notion, Adobe suite, Capcut) and AI-assisted approaches to produce consistent, high-quality content that connects brands with global audiences.
Experience
Work history, roles, and key accomplishments
Editorial SMM
TheSoul Group
Apr 2025 - Present (1 year 2 months)
Manage daily editorial publishing workflows across multiple high-volume Facebook pages, optimizing content cadence and formats through data-driven analysis to improve engagement and performance. Lead content experiments and collaborate asynchronously with cross-functional remote teams across time zones.
Co-Founder
Padma Music Publishing
Jan 2024 - Present (2 years 5 months)
Co-founded a niche digital publishing platform for choral music, leading brand strategy, market research, and Instagram growth efforts to build community credibility and achieve an early-stage engagement rate of ~8–9%.
Education
Degrees, certifications, and relevant coursework
TheSoul Publishing
SMM Boostcamp, Social Media Marketing
2024 - 2024
Completed an intensive 1-month SMM Boostcamp focused on TheSoul Publishing's social media workflows.
Belajarlagi
Digital Marketing Bootcamp, Digital Marketing
2023 - 2023
Activities and societies: Capstone project: defined brand positioning and ran Meta Ads exceeding CTR goals
Completed a 4-month Digital Marketing Bootcamp covering market research, brand building, social media optimization, Meta Ads, SEO, and CRM with a capstone project for an SME.
Indonesia Institute of the Arts Yogyakarta
Bachelor of Arts, Music Composition
2019 - 2023
Grade: Graduated with honors
Activities and societies: Vice President of Student Association
Completed a Bachelor of Arts in Music Composition with honors and served as Vice President of the Student Association.
Tech stack
Software and tools used professionally
Availability
Location
IndonesiaAuthorized to work in
Salary expectations
Social media
Job categories
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