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Berryl Carlos Manuel

@berrylcarlosmanuel

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Social media strategist focused on data-driven editorial publishing and brand growth.

Indonesia

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What I'm looking for

I seek remote roles where I can lead data-driven editorial strategy and brand growth, collaborate cross-functionally, and scale community engagement.

I am a social media strategist with hands-on experience managing multi-page global media brands remotely, owning end-to-end editorial publishing and content optimization using data-driven insights. I co-founded a niche digital music publishing platform where I developed brand positioning and early-stage community growth.

At TheSoul Group I manage daily editorial workflows, content scheduling, performance tracking and cross-functional collaboration across time zones, and I contribute to content experiments to improve engagement. As co-founder of Padma Music Publishing I led market research, brand strategy, Instagram growth and partnerships with music academics, achieving a consistent ~8–9% engagement rate during early-stage growth.

I graduated with honors in Music Composition and completed intensive social media and digital marketing trainings; I leverage modern tools (GA4, Meta Business Suite, Notion, Adobe suite, Capcut) and AI-assisted approaches to produce consistent, high-quality content that connects brands with global audiences.

Experience

Work history, roles, and key accomplishments

Current

Editorial SMM

Current

TheSoul Group

Apr 2025 - Present (10 months)

Manage daily editorial publishing workflows across multiple high-volume Facebook pages, optimizing content cadence and formats through data-driven analysis to improve engagement and performance. Lead content experiments and collaborate asynchronously with cross-functional remote teams across time zones.

Social Media Management Content Strategy Analytics Performance Tracking Cross Functional Collaboration A B Testing Scheduling

Current

Co-Founder

Current

Padma Music Publishing

Jan 2024 - Present (2 years 1 month)

Co-founded a niche digital publishing platform for choral music, leading brand strategy, market research, and Instagram growth efforts to build community credibility and achieve an early-stage engagement rate of ~8–9%.

Brand Strategy Market Research Community Building Partnership Development

Education

Degrees, certifications, and relevant coursework

TheSoul Publishing

SMM Boostcamp, Social Media Marketing

2024 - 2024

Completed an intensive 1-month SMM Boostcamp focused on TheSoul Publishing's social media workflows.

Belajarlagi

Digital Marketing Bootcamp, Digital Marketing

2023 - 2023

Activities and societies: Capstone project: defined brand positioning and ran Meta Ads exceeding CTR goals

Completed a 4-month Digital Marketing Bootcamp covering market research, brand building, social media optimization, Meta Ads, SEO, and CRM with a capstone project for an SME.