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Abhishek Mishra

@abhishekmishra13

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Performance Marketing Specialist scaling Google, Microsoft, and Meta Ads to reduce CPA and drive revenue.

India

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What I'm looking for

I’m looking for a performance marketing role where I can own large paid budgets, scale Google/Meta/Microsoft campaigns, and improve CPA and L2A through conversion tracking, automation, and data-driven optimization.

I’m a Performance Marketing Specialist with 5+ years of experience managing large-scale Google, Microsoft, and Meta Ads accounts across India, UAE, and European markets (Germany & Poland). I currently oversee €1M+ monthly ad budgets for Brillen.de, leading Search, Performance Max, and Audience strategies.

My focus is outcome-led performance: I’ve reduced CPA from €41 to €19 in 90 days while scaling campaign volume and maintaining efficiency. I monitor CRM performance daily (Leads, Apps, CPL, CPA) to optimize toward business outcomes rather than platform metrics.

I also build structured optimization systems—improving Lead-to-Appointment (L2A) from 48% to 70% and using Optmyzr rule engine and Smartly.io for advanced optimization and automation. I enjoy cross-functional work, data analysis, and conversion tracking (GA4, UTM) to continuously refine media planning and conversion performance.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Specialist

Current

Acquarius Capstorm

Jul 2025 - Present (9 months)

Managed €1M+ monthly ad spend for Brillen.de across Google Ads and Microsoft Ads, reducing CPA from €41 to €19 in 90 days. Improved lead-to-appointment from 48% to 70% by optimizing Search, Performance Max, and Audience campaigns for 500+ retail optical store locations.

Microsoft Ads Meta Ads Performance Max Optmyzr CPA Optimization Google Ads

Freelance Performance Marketing

Freelance

Mar 2021 - Jun 2024 (3 years 3 months)

Planned and optimized lead-gen and sales campaigns for 30+ clients across India and the UAE, reducing CPL by 30–40% and CPA by 25–35%. Managed Google Ads (Search, PMax, Demand Gen) and Meta Ads using structured bidding, intent-based keyword segmentation, and funnel optimization.

Google Ads Meta Ads Campaign Optimization Intent Based Keyword Segmentation Bidding Strategies Funnel Optimization Lead Generation CPA Optimization