Abhineet Menon

Lead the Bangalore branch for MRM, overseeing agency operations, team leadership, and client servicing. Manage client relationships across key accounts including IKEA, 3M Healthcare, and Schneider Electric, and own the creative pipeline from concept through final delivery.

Run end-to-end program governance for pan-Asia field marketing operations, setting strategy and standards for Integrated Marketing Managers. Designed and rolled out standardized processes, playbooks, and governance frameworks, and manage a distributed pool of 50+ coordinators.

Led a 16-person cross-discipline team spanning Events, Integrated Marketing, and Social Media, serving as the primary escalation and governance point for the India CMO team. Operationalized global process standards locally and owned recruitment and onboarding design.

Built and ran structured engagement processes across 292 startups in 12 industries, coordinating ABM, roundtables, webinars, and first-party events end-to-end. Supported executive visits and product launches, managing logistics and stakeholder coordination under compressed timelines.

Built and managed digital and social strategy and creative production processes for national brands (MRF, BRITA), coordinating influencer, publisher, and performance workstreams. Led consumer research and go-to-market planning that structured BRITA's e-commerce growth and nationwide expansion.

Redesigned internal training processes and instructional structure for TATA BExG's e-learning modules. Built go-to-market and partnership structure for a literary release, including portal partnerships and sales strategy.

Co-founded a digital marketing and technology start-up serving hospitality SMEs; launched Spredera, a social media automation sub-brand, and managed product, operations, and P&L. Expanded into e-learning by developing Agile-based training modules for AXA Business Services and creating content on SAP FI.

Wrote copy for various brands in the fashion, civil, and automotive segments for print and social media.

Completed a Post Graduate Diploma in Advertising and Marketing Communication in 2012.

Completed a Bachelor of Commerce in 2010.