Deepak Singh
@deepaksingh11
CRO & Experimentation leader driving conversion growth across digital products.
GermanyWhat I'm looking for
I am a CRO and experimentation leader with 10+ years optimizing digital products across travel, aviation, and digital health industries. I focus on aligning optimization strategies with core business KPIs to deliver measurable revenue impact.
I have a proven track record scaling experimentation programs across high-traffic booking and checkout funnels, increasing test velocity, and improving experiment quality through cross-functional collaboration. I lead end-to-end experimentation lifecycles from research and hypothesis development to A/B and multivariate testing and analysis.
I build and maintain KPI-driven frameworks, dashboards, and governance to sustain structured Test & Learn cultures, leveraging platforms such as Optimizely, Adobe Target, Monetate, Contentsquare, Google Analytics, Tableau, and Alteryx. I also apply personalization and segmentation to drive engagement and conversion improvements.
I partner closely with UX, Product, Development, and Content teams to prioritize high-value test backlogs and present insights and revenue impact to stakeholders and leadership. I hold multiple Adobe certifications and Google Analytics and Alteryx credentials that support my data-driven approach.
Experience
Work history, roles, and key accomplishments
CRO & Experimentation Manager
Condor Flugdienst GmbH
Aug 2023 - Present (2 years 10 months)
Defined and executed CRO roadmap across booking and checkout funnels, leading end-to-end experimentation that increased test velocity and surfaced revenue-impacting optimization opportunities presented to leadership.
Web Optimization Specialist
Qatar Airways
Jun 2021 - Jul 2023 (2 years 1 month)
Owned CRO strategy for web and mobile booking platforms, prioritized A/B testing backlog and ran experiments across high-traffic landing and checkout pages to improve booking conversion and engagement.
Led analytics initiatives for digital product optimization, built reporting frameworks to track user behavior and partnered with product teams to identify and prioritize optimization opportunities.
Team Lead, Marketing Analytics
Annalect
Apr 2017 - Aug 2018 (1 year 4 months)
Managed analytics projects supporting marketing and digital optimization strategies and delivered actionable insights through data analysis and performance reporting.
Supported customer retention and digital marketing analytics initiatives using Adobe analytics tools to optimize engagement and retention strategies.
Processor Advanced
Aon
Feb 2011 - Oct 2013 (2 years 8 months)
Managed operational processes and client servicing activities, ensuring accuracy and timely delivery of client-facing operations.
Education
Degrees, certifications, and relevant coursework
Deepak hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
GermanyAuthorized to work in
Social media
Job categories
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