YRYahya Razi
@yahyarazi
Conversion-focused CRO specialist blending UX, analytics, and persuasive copy.
PakistanWhat I'm looking for
I am a conversion-focused CRO specialist with a background in software engineering and a strong emphasis on psychology, funnel analytics, content strategy, and UX. I build profit-driven, aesthetic experiences that balance form and function to improve business outcomes.
I've led the first CRO projects at a growing Shopify development company and delivered actionable CRO audits and multiple Shopify stores for both dropshipping and brick-and-mortar businesses. My hands-on work includes heuristic evaluations, A/B testing, personalization, and conversion design.
I craft UX copy, notifications, changelogs, and email content while creating content style guides to ensure consistency across products. I have collaborated closely with designers and product teams to improve CX and conversion metrics.
I bring practical experience from freelance engagements and agency roles in e-commerce marketing, SEO content strategy, and copywriting, and I continually raise my standards by focusing on measurable impact and user-centered solutions.
Experience
Work history, roles, and key accomplishments
Freelance CRO Specialist
Freelance
Apr 2024 - Present (1 year 7 months)
Conducted actionable CRO audits and built multiple Shopify stores for dropshipping and brick-and-mortar businesses, improving conversion paths and UX.
CRO Specialist
AskTimmy Technology
Jan 2021 - Jun 2025 (4 years 5 months)
Led the company’s initial CRO projects while expanding services from a Klaviyo email agency into Shopify development, delivering conversion-focused designs and funnel improvements for clients.
Freelance UX Writer
Freelance
Jan 2020 - Apr 2024 (4 years 3 months)
Crafted UX copy and performed audits across websites, mobile apps, and SaaS platforms to improve clarity and conversion-focused messaging for diverse clients.
Sr. CXR Specialist
DAO Proptech
Sep 2023 - Oct 2023 (1 month)
Collaborated with designers to write UI copy, notifications, changelog and emails; created a basic CX/LCRO mini style guide to bring consistency across products.
E-Commerce Marketing
Canz Marketing
Jun 2020 - Nov 2020 (5 months)
Executed copywriting, backlink creation, and content strategy to support e-commerce marketing efforts and organic visibility.
Copywriting Intern
Era of Ecom
Aug 2019 - Sep 2019 (1 month)
Wrote email and ad copy, researched prospective Instagram influencers, and conducted content audits to support marketing campaigns.
Education
Degrees, certifications, and relevant coursework
CTCOMSATS Institute of Information Technology
Bachelor of Science, Software Engineering
2017 -
Bachelor of Science (Software Engineering) studies at COMSATS Institute of Information Technology focused on software engineering topics.
Availability
Location
PakistanAuthorized to work in
Job categories
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