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Abdullah FobyAF
Open to opportunities

Abdullah Foby

@abdullahfoby

Performance marketer specializing in Meta media buying for health and supplement brands.

Nigeria
Message

What I'm looking for

I’m looking to drive scalable Meta performance for health and supplement brands, using disciplined creative testing, strict CPC/CPA gates, and reliable attribution. I want to build systems and SOPs for efficient acquisition and steady growth.

I’m a performance marketer specializing in Meta media buying for health, wellness, and supplement brands, generating $100,000+ in attributed revenue through direct-response advertising. I run structured creative-testing systems that evolve hooks, scripts, and avatars—supported by CPC/CPA threshold testing and third-party attribution.

In my independent consulting work, I manage 50+ concurrent Meta ad campaigns across multiple ad accounts, including affiliate offers in the DACH market (Germany, Austria, Switzerland). I focus on clean measurement, using third-party click and conversion tracking to isolate post-click issues (landing page, offer fit, pixel tracking) from creative performance, while keeping a standardized ad-naming and version-control system for reliable attribution.

Prior to consulting, I combined commercial execution with customer-facing messaging through appointment setting and product marketing. I’ve supported go-to-market work for a blockchain analytics platform and contributed to lead generation and property marketing in real estate, and I now build SOPs and outreach systems to scale done-for-you Meta ads services—growing toward a DACH market-entry specialty for supplement brands.

Experience

Work history, roles, and key accomplishments

IC
Current

Performance Marketer

Independent Consultant

Aug 2025 - Present (11 months)

Manage 50+ concurrent Meta ad campaigns for health, wellness, and supplement brands, including DACH affiliate offers. Generate $100,000+ in attributed revenue using structured creative-evolution testing with CPC/CPA thresholds and third-party click/conversion attribution.

Education

Degrees, certifications, and relevant coursework

Bayero University logoBU

Bayero University

Bachelor of Science, Business Administration

B.Sc. in Business Administration at Bayero University, completed in 2024.

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