Abdullah Foby
@abdullahfoby
Performance marketer specializing in Meta media buying for health and supplement brands.
What I'm looking for
I’m a performance marketer specializing in Meta media buying for health, wellness, and supplement brands, generating $100,000+ in attributed revenue through direct-response advertising. I run structured creative-testing systems that evolve hooks, scripts, and avatars—supported by CPC/CPA threshold testing and third-party attribution.
In my independent consulting work, I manage 50+ concurrent Meta ad campaigns across multiple ad accounts, including affiliate offers in the DACH market (Germany, Austria, Switzerland). I focus on clean measurement, using third-party click and conversion tracking to isolate post-click issues (landing page, offer fit, pixel tracking) from creative performance, while keeping a standardized ad-naming and version-control system for reliable attribution.
Prior to consulting, I combined commercial execution with customer-facing messaging through appointment setting and product marketing. I’ve supported go-to-market work for a blockchain analytics platform and contributed to lead generation and property marketing in real estate, and I now build SOPs and outreach systems to scale done-for-you Meta ads services—growing toward a DACH market-entry specialty for supplement brands.
Experience
Work history, roles, and key accomplishments
Performance Marketer
Independent Consultant
Aug 2025 - Present (11 months)
Manage 50+ concurrent Meta ad campaigns for health, wellness, and supplement brands, including DACH affiliate offers. Generate $100,000+ in attributed revenue using structured creative-evolution testing with CPC/CPA thresholds and third-party click/conversion attribution.
Appointment Setter
Remote Sales Development
Aug 2024 - Jul 2025 (11 months)
Run outbound prospecting and lead qualification for high-ticket U.S.-based offers, booking qualified appointments against daily KPIs. Handle objections and nurture a pipeline to drive six-figure revenue through qualified opportunities.
Product Marketing Associate
Hindsight VIP
Aug 2023 - Jul 2024 (11 months)
Support positioning, messaging, and go-to-market execution for a blockchain analytics platform. Conduct market research to translate complex concepts into customer-facing messaging.
Real Estate Executive
RF Properties
Aug 2022 - Jul 2023 (11 months)
Support lead generation, property marketing, and market/property analysis across residential and commercial sales. Work with clients, investors, and stakeholders to support deal-related activity.
Education
Degrees, certifications, and relevant coursework
Bayero University
Bachelor of Science, Business Administration
B.Sc. in Business Administration at Bayero University, completed in 2024.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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