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Benita Tanko

@benitatanko

Performance marketing specialist with 7+ years optimizing Meta Ads to generate leads, lift conversions, and drive revenue.

Nigeria

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What I'm looking for

I’m seeking a remote Digital Marketing, Media Buying, or Performance Marketing role where I can plan and optimize Meta campaigns, improve conversion rates, and grow lead quality and revenue using analytics-driven decisions.

I’m a Performance Marketing and Digital Advertising Specialist with 7+ years of experience planning, executing, and optimizing online advertising campaigns across Meta platforms. I generate leads, increase customer acquisition, improve conversion rates, and drive revenue growth using data-driven marketing strategies.

I’ve managed Meta advertising campaigns with cumulative budgets exceeding $30,000 and delivered over 1,500 qualified leads through targeted campaigns. I specialize in campaign management, audience targeting, funnel optimization, conversion tracking, analytics, and client relationship management, including work across healthcare, technology, and service-based industries.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Specialist

Current

Flip Visuals

May 2024 - Present (2 years 2 months)

Managed and optimized Meta advertising campaigns with cumulative budgets exceeding $30,000 and generated 1,500+ qualified leads. Increased client acquisition by 30% and improved customer retention by 20% through audience targeting and data-driven optimization.

Meta Ads Management Performance Marketing Lead Generation Campaign Optimization Audience Targeting Conversion Tracking A B Testing Google Analytics

Digital Advertising & Marketing Specialist

Addon Health Hospital

Jan 2023 - Feb 2025 (2 years 1 month)

Managed and optimized Meta advertising campaigns for healthcare services, driving improved qualified patient inquiries via lead generation. Monitored campaign analytics and improved performance through audience segmentation and continuous optimization.

Meta Ads Management Digital Advertising Strategy Lead Generation Campaign Optimization Audience Segmentation Conversion Tracking A B Testing Client Relationship Management

Digital Marketing & Business Support Executive

SpleetCash

Apr 2021 - Jun 2023 (2 years 2 months)

Supported customer acquisition campaigns and user onboarding initiatives, improving onboarding efficiency by 20% through process optimization. Increased upsell conversion opportunities by 15% and maintained CRM systems to improve customer tracking and reporting accuracy.

Performance Marketing Customer Acquisition User Onboarding CRM Management Conversion Rate Optimization Audience Targeting Client Relationship Management