At Scandiweb, I analyse and optimise paid media for e-commerce and B2B lead-generation accounts across Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, Pinterest Ads, ChatGPT Ads, and Reddit Ads. I supported a Q2 year-over-year technology e-commerce portfolio analysis that generated $346.2K in revenue on $48.8K spend, improving blended ROAS from 3.82x to 7.10x while spend was 17.7% lower.
I also assess Search, PMax, budgets, conversion scope, and lead performance, including a Canadian B2B account that recorded 98 leads at a $30.61 CPL in its latest 30-day period. I improve measurement reliability through GA4, Google Tag Manager, HubSpot, CallRail, Merchant Center reporting, and attribution checks.
