At GRQ Holdings Inc., I manage paid acquisition and Shopify CRO across multiple UAE eCommerce brands. I build structured creative tests and improve product pages, checkout, trust elements, and upsells.
At The Next Digit, I managed 150+ lead generation accounts, building Meta Lead Ads and Google Ads campaigns for qualified home service leads. I generated 3,000+ qualified painting and home service leads; in the US real estate campaign, CPL fell from $68 to $14 and booked appointments tripled.
As a freelance consultant, I generated $30M+ in lead-driven revenue with 50x+ ROAS and managed $7M+ in paid media. I also rebuilt 40+ Shopify ad accounts and improved store CVR by 20–25% through CRO.
