abdalrhman hossam

I’m an AI-first digital marketer and creative strategist who’s been freelancing since 2023, running direct-response campaigns with AI at the center of the workflow—not as an add-on. I combine Meta ads execution with research-driven creative strategy for DTC and lifestyle brands across fashion e-commerce, fragrance, aesthetics, and travel.

My work is built to compound: I develop structured context libraries per brand (positioning, tone of voice, approved language, product data, and past learnings) so every AI workflow starts from truth, not a blank prompt. I also design and build AI creative pipelines that take a concept to finished assets—AI image and video generation, UGC-style ad creatives, and finishing in Premiere Pro, DaVinci Resolve, and Photoshop—while keeping human editorial judgment in control.

I manage end-to-end Meta ad campaigns, owning creative strategy across client accounts: creative testing, messaging frameworks, creative calendars, hooks and scripts for short-form video ads and static creatives, and optimization against ROAS and CPA targets. For one flagship fragrance account, I owned the full marketing engine, including positioning, campaigns, content calendar, copywriting, Meta ads, and conversion-focused improvements to the Shopify storefront.

Beyond campaigns, I build the systems behind the results. I designed and built a custom Brand Operations Dashboard with Claude Code that centralizes sales, ad performance, stock levels, and financial statements with role-based user access, and I use Claude-based daily agentic workflows to plan campaigns, draft copy, analyze performance, and manage projects.