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Ahmed Tantawy

@ahmedtantawy

PPC Strategist at Scandiweb who built AI-powered campaign reporting and anomaly-alerting automation with Python and LLM agents.

Egypt

Message

At Scandiweb, I lead PPC strategy for B2B and eCommerce clients and built Python automation for campaign alerts, orchestration, and reporting. I also designed agent-based reporting with LLM agents and MCP integrations across paid media data, GA4, and BigQuery.

I focus on profitability, including implementing POAS as the primary optimization metric in place of ROAS. Previously, at SPADE Consulting, I planned and optimized campaigns across Google, Meta, and regional platforms, and led a moderation team overseeing 100+ social media accounts.

Experience

Work history, roles, and key accomplishments

Current

PPC Strategist

Current

Scandiweb

Jan 2025 - Present (1 year 9 months)

Leading PPC strategy across Google, Bing, Meta, and LinkedIn for B2B and eCommerce clients in the USA, Canada, and Europe. Built AI-powered marketing automation system using Python scripts and scheduled pipelines for daily anomaly alerts, weekly orchestration, and monthly/quarterly performance reporting.

PPC Google Ads Bing Ads Meta Ads LinkedIn Ads Python AI Automation GA4 BigQuery LLM Agents MCP POA Attribution Modeling LTV Analysis

Senior PPC Specialist

Scandiweb

Dec 2023 - Jan 2025 (1 year 1 month)

Managed daily operations of PPC campaigns with a focus on profitability, ROAS, and assisted conversions. Restructured Performance Max, Search, and Shopping campaigns for clients across the USA, Canada, and European markets.

PPC Google Ads Performance Max Search Shopping ROAS GA4 Server Side Tracking Keyword Research Audience Research Bidding Strategies

Senior Media Buyer

SPADE Consulting

Oct 2021 - Dec 2023 (2 years 2 months)

Planned, bought, and optimized media campaigns across Google, Meta, and regional platforms with a focus on the Egyptian and Gulf markets. Conducted in-depth market research and competitor analysis to identify growth opportunities and align campaigns with client goals.

Media Buying Google Ads Meta Ads Market Research Competitive Analysis Forecasting Budget allocation Strategic Planning

Media Buyer

SPADE Consulting

Feb 2020 - Oct 2021 (1 year 8 months)

Executed cross-channel campaigns, managing daily optimizations to improve ROI and engagement. Supported strategy development through keyword research, audience targeting, and testing new ad formats.

Media Buying Google Ads Meta Ads Keyword Research Audience Targeting Ad Formats ROI Optimization Campaign Monitoring

Social Media Team Leader

SPADE Consulting

Apr 2019 - Feb 2020 (10 months)

Led a moderation team overseeing 100+ social media accounts across multiple industries. Delegated tasks, monitored progress, and ensured timely execution of campaigns and client requests.

Social Media Management Team Leadership Moderation Workflow Improvement Client Communication performance reporting

Social Media Moderator

SPADE Consulting

Jan 2018 - Apr 2019 (1 year 3 months)

Engaged in conversations to promote positive brand advocacy and responded to information requests on posts. Escalated negative comments and customer service issues to internal teams for resolution as needed.

Social Media Moderation Customer Service Content Creation FAQ Drafting