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Abdi Gregory

@abdigregory

Product strategist at DesignLabStudio.mfrs, commercializing education products and developing a national expansion pipeline.

Kenya

Message

At DesignLabStudio.mfrs, I’m building a hybrid studio-accelerator that connects education with commercial opportunities. I’ve developed and commercialized branding kits, learning toolkits, and mentorship systems for private schools, and I’m advancing a national expansion pipeline through partnerships and licensing models.

At AfriMali Merchants, I delivered 25% customer growth in the first year through hyperlocal outreach and dynamic pricing, while maintaining full P&L responsibility. At Sonshine Inn Academy, I designed communication systems that increased stakeholder engagement by 70% and developed visual workflows that reduced printing delays.

Experience

Work history, roles, and key accomplishments

Current

Owner and Marketing Director

Current

Abdi's Movie and Gaming Hub

Jan 2019 - Present (7 years 9 months)

Launched targeted marketing products that drove 30% revenue growth over two years via customer segmentation and competitive analysis. Managed end-to-end brand and experience initiatives that improved retention and operational consistency.

Marketing Customer Segmentation Competitive Analysis Brand Management Customer Retention Operations

Current

Founder and Managing Director

Current

AfriMali Merchants

Jan 2017 - Present (9 years 9 months)

Delivered 25% customer growth in year one through hyperlocal outreach and dynamic pricing. Maintained full P&L responsibility, achieving consistent year-on-year profitability with disciplined budgeting and cost control.

P&L management Pricing Strategy Procurement Vendor Relations Inventory Management Budgeting Cost Control Customer Growth

Current

Operations & Communications Lead

Current

Sonshine Inn Academy

Jan 2014 - Present (12 years 9 months)

Designed and iterated stakeholder communication systems that increased engagement metrics by 70%. Streamlined production and distribution processes, cutting costs and turnaround times through standardized workflows.

Stakeholder Communication Process Improvement Workflow Standardization Production Management Visual Design

Current

Lead Designer and Print Strategy Coordinator

Current

Sonshine Inn Academy

Jan 2014 - Present (12 years 9 months)

Designed communication systems that improved stakeholder engagement by 70%. Oversaw layout and production of worksheets, newsletters, and marketing collateral to enhance parent-school communication.

Print Design Layout Marketing Collateral Visual Workflow Asset libraries Communication Systems

Education

Degrees, certifications, and relevant coursework

United States International University Africa

Bachelor of Accounting, Finance and Economics, Accounting, Finance and Economics

Anticipated start in 2027 for a Bachelor's degree in Accounting, Finance and Economics, with focus on applying economic principles to venture scaling.

Kenya Institute of Management

Business Management (Product Management Specialization), Business Management

2026 -

Pursuing a specialization in Product Management within Business Management, applying economic principles and financial management to product development.