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Vincent MbindyoVM
Open to opportunities

Vincent Mbindyo

@vincentmbindyo

I design data-informed digital products that improve conversion, retention, and customer journeys.

Kenya
Message

What I'm looking for

I'm looking to lead data-informed, human-centered product and customer experiences, partnering with product, engineering, marketing, and commercial teams to improve usability, conversion, retention, and customer engagement.

I've led end-to-end product design at Mzee Design Agency since 2018, turning business vision into scalable B2B SaaS, fintech, and platform experiences. I build design systems, user flows, information architecture, and high-fidelity interfaces that balance user value, technical feasibility, and growth.

At Majid Al Futtaim, I used Power BI, SQL, behavioral data, UX optimization, and A/B testing to increase conversion by 32%, improve eCommerce visibility by 35%, and reduce churn by 30%. I also supported a country-wide app UI refresh for Kenyan users that increased acceptance by 25% and reduced bug feedback by 30%.

I've designed mobile-first fintech products, websites, dashboards, MVPs, and lifecycle journeys for Pikabox and Leja/Asilimia. My onboarding and lifecycle UX work increased completed transactions by 31%, while scalable design systems improved engineering handoff efficiency by 80%.

I bring human-centered design, structured reasoning, and customer insight to cross-functional teams, collaborating closely with product, engineering, marketing, commercial, and go-to-market partners.

Experience

Work history, roles, and key accomplishments

MA
Current

Sr. Product Designer

Mzee Design Agency

Jan 2018 - Present (8 years 7 months)

Lead end-to-end product design for B2B SaaS, Fintech, and platform products, translating abstract business and product vision into cohesive, scalable design systems. Defined long-term product vision and UX strategy, solving complex product problems that influence product roadmaps beyond near-term delivery.

Education

Degrees, certifications, and relevant coursework

Jomo Kenyatta University of Agriculture and Technology logoJT

Jomo Kenyatta University of Agriculture and Technology

Bachelor of Business Information Technology, Business Information Technology

2016 - 2021

Pursued a Bachelor of Business Information Technology, gaining a strong foundation in business and technology principles.

Coursera logoCO

Coursera

Google UX Design Certificate, UX Design

Completed online certifications in Google UX Design, leadership, strategic management, and psychology.

LL

LinkedIn Learning

Certificate, Design

Completed courses in data-driven design, interaction design, design thinking, and multidevice design.

IT

Institute of Advanced Technology

Certificate in Graphic Design, Graphic Design

Earned a certificate in graphic design, developing skills in visual communication and design principles.

ZI

Zalego Institute of Technology and Innovation

Certificate in Programming, Programming

Earned a certificate in programming, gaining foundational knowledge in software development.

Tech stack

Software and tools used professionally

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