Brandon Ruoro

As a Senior Product Designer at Impact Africa Network, I have led a team of four designers in developing comprehensive design strategies that enhance collaboration and improve project outcomes. My leadership has been pivotal in delivering three complete brand identities from scratch, which included brand guidelines, logos, websites, and reusable social media templates. This work has significantly enhanced brand consistency and impact across various platforms.

My commitment to improving project efficiency is evident in my success in increasing project completion rates from 28% to 80% through the implementation of a digital design request system. I directed a major website redesign that aligned user needs with business goals, reducing development time by 20% through the creation of low-fidelity wireframes and interactive prototypes. I prioritize accessible and inclusive design in all my projects, ensuring that the final products meet user goals while adhering to tight timelines.