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Younes Belkady

@younesbelkady

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Growth Director at Grow, where I directed 50+ DTC growth projects and helped a beauty brand lift conversion by 366%.

Morocco

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At Grow, I direct growth projects for DTC brands and built a team of five with SOPs and reviews to set the quality bar before client delivery. I’ve directed 50+ projects, including strategic audits, CRO roadmaps, UX redesigns, and Shopify builds.

I led the team that lifted a beauty brand’s conversion by 366%, increased AOV by 82%, and cut cart abandonment by 47%. I also directed a cross-functional team delivering four Shopify Plus stores with a gated B2B portal and ERP integration.

At Grow, I trained the team on AI-augmented workflows, reducing project delivery costs by 30% while maintaining quality, and moved clients from one-off projects to high-ticket monthly retainers. Earlier, I ran a multi-market DTC operation at Simple Ecom LTD, reaching approximately $200K per month in revenue with full P&L ownership.

Experience

Work history, roles, and key accomplishments

Current

Founder & Director of Growth

Current

Grow

Sep 2021 - Present (5 years 2 months)

Built and led a team of 5, directed 50+ growth projects for DTC brands, and reduced delivery costs by 30% through AI-augmented workflows. Grew recurring revenue by converting clients to high-ticket monthly retainers.

Team Leadership SOP Design CRO Strategy Shopify AI Adoption P&L management Customer Retention

Head of Ecommerce & Operations

Simple Ecom LTD

Jan 2019 - Jul 2021 (2 years 6 months)

Launched and ran a multi-market DTC ecommerce operation with full P&L ownership, reaching ~$200K/month in revenue. Managed paid acquisition and influencer campaigns, and tested 70+ product lines.

DTC Ecommerce P&L management Paid Acquisition Meta Ads Google Ads TikTok Influencer Marketing UGC Product Testing

Managing Director

Siimpl

Aug 2016 - Dec 2018 (2 years 4 months)

Led the agency, owning P&L and new-business development, and delivered digital strategy and web app consulting for B2B clients. Developed and implemented a custom CRM solution.

Agency Leadership P&L management Business Development Digital Strategy CRM Implementation Change Management

Senior Account Manager

ReKrute / SeleKtimmo

May 2010 - Jun 2016 (6 years 1 month)

Managed a portfolio of 400+ B2B client relationships, exceeding retention and upsell targets by 24% through consultative selling. Owned the full sales cycle from prospecting to closing.

B2B Sales Account Management Consultative Selling Customer Retention Upselling Lead Generation