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Salma O

@salmao

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Marketing and branding strategist driving growth through data-informed go-to-market execution.

Morocco

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What I'm looking for

I am seeking a Brand & Marketing leadership role within a collaborative, forward-thinking company. I am passionate about building powerful global brands, empowering high-performing teams, and translating creative strategy into measurable, cross-channel marketing growth. Ready for a swift relocation for an opportunity to make a significant impact.

I am a results-driven marketing and branding strategist with over seven years of international experience delivering measurable outcomes across fintech, luxury and sustainable fashion, public sector and telecoms.

I build and lead integrated GTM strategies, content programs and ABM initiatives that increase awareness, engagement and customer acquisition — including campaigns that produced 170+ media placements and a 15% lift in pre-launch registrations.

In consultancy and in-house roles I have established corporate communications units, launched product portfolios, and driven revenue and market expansion through data-led tactics, SEO copy, and performance analysis.

I am ready to relocate quickly for a full-time role in Dubai and bring pragmatic leadership, cross-channel expertise, and a track record of award-winning storytelling to grow brands and teams.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Branding Strategist

Current

S.O. | Brand & Marketing Strategy

Feb 2022 - Present (4 years 4 months)

• Drove 50% engagement surge & 15% market expansion for a UAE luxury fashion brand.
• Led full rebranding for a French sustainable fashion house.
• Developed GTM content strategy for a UAE fintech app, achieving 170+ media placements & a 15% user lift.
• Architected brand strategy for a national-level government application.

Product and Marketing Executive

IX Telecom

Sep 2019 - Feb 2022 (2 years 5 months)

• Increased brand recognition by 30% through global SaaS product marketing strategies.
• Secured 12 international awards for storytelling.
• Managed end-to-end execution of global partnership events, PR, and CSR campaigns.
• Co-established the corporate communications unit, overseeing all brand messaging.

Marketing Manager

Nutrilair

Jan 2018 - Aug 2018 (7 months)

• Led a cross-functional team to conceptualize, develop, and brand 14 superfood supplement products, establishing the company as a market leader.
• Drove a 20% YOY revenue increase through the successful launch and marketing of the new product line.
• Revamped and wrote compelling, SEO-optimized copy for two corporate websites to improve search rankings and user experience.

Business Development Executive

Maroc PME

Jan 2016 - Aug 2016 (7 months)

• Developed and executed a nationwide partnership strategy with regional economic hubs and tech advocates to support the growth of over 50 tech SMEs.
• Scaled the MOWAKABA program, guiding more than 100 companies through digital transformation by providing technical support and expertise.

Market Studies Executive

W-Adviser

Jan 2015 - May 2015 (4 months)

• Pioneered Morocco's first web influencer study, analyzing data from 250+ participants to generate foundational market insights.
• Designed and launched a strategic influencer marketing campaign for a leading telecom operator.