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Abdellah Mellouk

@abdellahmellouk

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Executive brand marketing leader driving growth through cultural storytelling.

United States

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What I'm looking for

I seek a dynamic role where I can leverage my expertise in brand marketing to drive growth and innovation, while fostering a culture of creativity and inclusivity.

I am an executive brand marketing leader with over 15 years of experience at the intersection of culture, content, and commerce. My expertise lies in building global brands and leading award-winning integrated campaigns that translate creative vision into measurable business results. I have a proven track record of engaging Gen Z and Millennial audiences through culturally fluent storytelling and platform-native strategies.

At David Yurman, I spearheaded the global integrated marketing communications strategy, aligning messaging and creative development across all channels. I built and led a high-performing team of over 15 experts, driving a 47% year-over-year increase in earned media value and positioning the brand as the fastest-growing in the luxury category. My leadership in launching a breakthrough NBA partnership unlocked significant media value and expanded our retail presence.

Previously, at Estée Lauder, I led global marketing for Origins, managing a team of over 50 marketers and a multi-million-dollar budget. I drove double-digit revenue growth through a 360° marketing strategy rooted in audience insights and storytelling. My initiatives have consistently improved brand awareness and consumer loyalty, demonstrating my commitment to delivering impactful marketing solutions.

Experience

Work history, roles, and key accomplishments

Vice President, Global Brand & Integrated Marketing

David Yurman

Jan 2024 - Dec 2025 (1 year 11 months)

Led global integrated marketing at David Yurman, overseeing strategy and execution across paid media, social, influencer, go-to-market, and events to drive omnichannel growth, retail integration, and brand storytelling. Spearheaded global integrated marketing communications (IMC) strategy, aligning messaging hierarchy, creative development, media, influencer, PR, and experiential under one cohesiv

Integrated Marketing Storytelling Paid Media Social Media Influencer Marketing Go To Market Strategy Event Management Public Relations

Vice President, Global Consumer Marketing & Experience, Origins

Estée Lauder Companies

Jan 2021 - Dec 2023 (2 years 11 months)

Led global marketing for Origins, defining strategy and execution across Paid, Owned, and Earned media in 50+ markets, while managing a global team of 50+ marketers and a multi-million-dollar budget. Led IMC operations across 50+ markets, overseeing global campaign execution from brief to post-launch analysis, driving operational excellence and measurable business growth.

Global Marketing Paid Media Owned Media Campaign Execution Budget Management Team Leadership Operational Excellence Business Growth IMC

Executive Director, Global Consumer Engagement, Origins

Estée Lauder Companies

Jan 2018 - Dec 2021 (3 years 11 months)

Enabled global-to-local campaign success by creating modular creative assets and adaptable messaging frameworks, equipping 50+ regional teams with toolkits that ensured brand consistency while allowing for localized relevance and speed of execution. Designed GTM frameworks and scaled centralized content production, accelerating campaign speed, efficiency, and market consistency.

Messaging Frameworks Brand Consistency Content Production Campaign Acceleration Market Consistency Toolkit

Senior Manager, EMEA Consumer Engagement

M.A.C Cosmetics

Jan 2015 - Dec 2018 (3 years 11 months)

Led campaign execution across Western Europe, India, ME & South Africa, capturing 3.5M new customers. Expanded regional social communities by over 6 million followers through platform-native content strategies, driving brand engagement and accelerating reach across priority markets.

Campaign Execution Customer Acquisition Social Media Content Strategy Customer Engagement Platform Native Content Marketing Strategy

Manager, Global Digital, Giorgio Armani & L’Oreal Paris

L'Oréal

Jan 2010 - Dec 2015 (5 years 11 months)

Launched award-winning new eCommerce platforms in US, UK, and China, achieving 27% year-over-year growth. Managed global digital initiatives for Giorgio Armani and L'Oreal Paris.

Digital Marketing Project Management Growth Hacking Online Sales Giorgio Armani L'Oreal Paris Market Expansion

Education

Degrees, certifications, and relevant coursework

Paris 12 University - Gustave Eiffel

MS, Marketing Strategy, Communications & Media Studies

Studied Marketing Strategy, Communications & Media Studies at Paris 12 University - Gustave Eiffel. Gained expertise in global brand strategy, IMC leadership, and go-to-market planning.