Aayushi Sharma

I’m a Market Research & Strategy Analyst with 5+ years of experience delivering strategic insights across healthcare, technology, and consumer sectors. I specialize in primary and secondary research, competitive intelligence, and commercial analysis—turning complex quantitative and qualitative datasets into executive-ready recommendations for senior stakeholders. I’ve led end-to-end initiatives, from structured market segmentation and competitive landscape analysis to forecasting models and actionable prioritization.

At TalentNeuron (previously Gartner), I conduct exploratory data analysis on large datasets to uncover trends, segment audiences, and identify predictive patterns for strategic planning. Previously at Nielsen India, I led primary research studies end-to-end, including questionnaire design, survey programming, sampling coordination, and data quality validation, then synthesized insights into presentations that shaped brand positioning and go-to-market decisions. I also refine research methodologies, mentor junior analysts, and enhance tools/taxonomies to speed up insight generation—supporting measurable outcomes like a 15% ROI improvement from campaign evaluation work.